Ishmeal Al-Hassan
@ishmealal-hassan
I build ecommerce platforms and automate retail workflows to improve sales operations.
GhanaWhat I'm looking for
I've led retail operations and product launches at Samsung Electronics West Africa, where I surpassed sales forecasts by 25%, improved CSAT from 85% to 95%, reduced inventory shrinkage by 12%, and improved inventory turnover by 8%.
Alongside my retail leadership work, I independently built and launched CellXpress, a WooCommerce storefront for Samsung devices with 27 live SKUs. I automated order workflows in n8n using WooCommerce webhooks, delivery-cutoff logic, and WhatsApp Business Cloud API alerts and customer confirmations.
I'm also building LumeGlow, a direct-to-consumer beauty tech brand on Shopify, using custom Liquid development, the GraphQL Admin API, Paystack, international supplier sourcing, and AI-generated marketing content.
Experience
Work history, roles, and key accomplishments
Founder and Builder
CellXpress
Jan 2025 - Present (1 year 7 months)
Planned, built, and launched a WooCommerce ecommerce storefront for Samsung devices with 27 live SKUs across 4 product categories and variant-level pricing. Built an automated order workflow in n8n triggered by WooCommerce webhooks, applying delivery-cutoff logic and sending WhatsApp Business Cloud API order alerts and customer confirmations.
Founder and Independent Operator
LumeGlow
Jan 2024 - Present (2 years 7 months)
Designed and built a custom Shopify storefront using hand-coded Liquid theme development and the GraphQL Admin API. Sourced and negotiated directly with international manufacturers on Alibaba across pricing, minimum order quantities, product licensing, and shipping terms for seven or more destinations.
Retail Manager and Master Trainer
May 2019 - Present (7 years 3 months)
Led 11 major Samsung product launches, surpassing sales forecasts by 25 percent. Improved customer satisfaction score (CSAT) from 85 percent to 95 percent and reduced inventory shrinkage by 12 percent.
Key Account Manager
BTL Solutions
Jun 2015 - May 2019 (3 years 11 months)
Managed relationships with major retail partners and achieved 2.1 million US dollars in quarterly sell-through. Supervised a team of 10 promoters.
Education
Degrees, certifications, and relevant coursework
Ghana Institute of Management and Public Administration
Master of Project Management, Project Management
2026 -
Pursuing a Master of Project Management degree, commencing September 2026.
Ghana Institute of Management and Public Administration
Bachelor of Science, Marketing
2021 - 2023
Earned a Bachelor of Science (Honours) in Marketing from 2021 to 2023.
Accra Technical University
Higher National Diploma, Marketing
2013 - 2016
Completed a Higher National Diploma in Marketing from 2013 to 2016.
Availability
Location
GhanaAuthorized to work in
Website
cellxpress.onlineJob categories
Skills
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