Isadora Alves

Senior BI Analyst on the Itaú Unibanco account, owning the data intelligence layer behind social listening, campaign and brand performance reporting.

• Design and maintain automated data pipelines (Brandwatch, Socialinsider and Sprinklr → BigQuery, via Cloud Run and Cloud Scheduler), replacing manual Excel/VBA routines with scheduled, deduplicated daily ingestions.
• Lead a cross-functional dat

Worked as Business Intelligence & Midia Consultant at PS Mkt e Comunicação.

Project Portfolio: Pepsico, Alelo, New Holland, Atto, AgPro, Plantup, Melitta, Veloe, Docile
- Key Responsibilities:
Served as the bridge between CX and BI teams, translating customer experience insights into actionable business intelligence
Provided technical and strategic support across multiple client projects
Managed and oversaw monitoring routines to ensure consistent data quality
Guaranteed

Volunteered as a career mentor through Alumna, an NGO dedicated to empowering women and non-binary individuals for the job market through free, individual career mentorship with experienced professionals.
- Key Responsibilities:
Provided one-on-one career mentorship to a university student over a 6-month program cycle, sharing real-world professional insights and guidance
Supported the mentee's so

Project Portfolio: Outback, Veloe, Docile, Bauducco, Melitta, and Vero
- Key Responsibilities:
Championed a culture of experimentation and results-driven decision-making
Broke down KPIs and aligned metrics with Growth teams
Designed processes to drive goal achievement
Worked closely with the Digital Performance Media team
Monitored client KPIs daily across platforms
Developed action plans to redir

Project Portfolio: E-commerce project management, Student Education Consulting, LMS Platform, Online Courses, E-commerce Platform, Logistics Startup, among others
- Key Responsibilities:
Led project management across a highly diverse and dynamic portfolio, adapting strategy and workflows to fit each client's unique business model — from e-commerce to EdTech to logistics
Designed and implemented en

- Key Responsibilities:
Owned end-to-end media management across Facebook Ads, Google Ads, and LinkedIn Ads — from planning through execution and performance monitoring
Developed comprehensive media planning strategies aligned with client objectives
Configured and managed tracking pixels to ensure accurate performance measurement
Executed lead generation-focused campaigns across multiple platforms

- Key Responsibilities:
Managed KPIs across commercial, marketing, logistics, and financial initiatives defined by distributor Roche for PRODIS (Distributor Development Program)
Utilized Salesforce for opportunity tracking and CRM management
Built logistics dashboards in Google Sheets to monitor operational performance
Monitored commercial activities through Salesforce dashboards
Managed graphic a

Worked as Gerente geral at Canto Coworking.

Issued Aug 2024 · Expired Aug 2025

Issued Feb 2022 · Expired Feb 2023

Issued Jan 2022 · Expired Jan 2023

Issued Jan 2022 · Expired Jan 2023

Issued Aug 2021