Open to opportunities

Isabella Cortes

@isabellacortes

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Creative Marketing Specialist with 7+ years of experience.

Canada

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What I'm looking for

I'm seeking a role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive impactful campaigns and contribute to a vibrant team culture.

I'm a Creative Marketing Specialist with over 7 years of experience in paid media, influencer marketing, and content strategy. My journey has taken me through various roles where I've successfully led campaigns and creative direction for both global brands and startups across the U.S. and LATAM. My passion lies in crafting compelling narratives that resonate with audiences and drive results.

Currently, I work as a Graphic Designer and Content Creator at Brew It Up Media, where I lead creative strategies for hospitality clients like Hilton and DoubleTree. My previous role as a Creative Marketing Specialist at PawCo Foods allowed me to launch over 50 ad campaigns, achieving a remarkable 5.6x ROAS. I thrive in dynamic environments and enjoy collaborating with teams to produce innovative marketing solutions that elevate brand presence.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Lead

Current

M&G

Jan 2023 - Present (2 years 10 months)

Built and scaled a pet accessories brand, acquiring over 200 clients and achieving 3x Instagram growth. Directed comprehensive branding efforts, photoshoots, and influencer marketing initiatives. Managed customer service to ensure high satisfaction.

Instagram Growth Branding Photoshoot Direction Influencer Marketing Customer Service Creative Direction Social Media Marketing

Current

Graphic Designer & Content Creator

Current

Brew It Up Media

Jan 2023 - Present (2 years 10 months)

Led creative strategy for hospitality clients including Hilton, DoubleTree, and Hyde Beach House. Managed paid media campaigns and influencer collaborations for events like Tortuga Music Festival. Built performance-driven creative briefs, directed photoshoots, and edited UGC content.

Creative Strategy Paid Media Influencer Marketing Content Creation Photoshoot Direction Adobe Suite Canva Figma

Current

Freelance Consultant & E-commerce Founder

Current

Self Employed

Jan 2019 - Present (6 years 10 months)

Delivered effective UGC and paid media strategies for various lifestyle brands. Successfully launched Shop.Furu, an e-commerce venture that generated over $10K in organic sales. Achieved sales growth primarily through strategic micro-influencer campaigns.

UGC Strategies Paid Media Organic Sales Brand Development

Marketing Manager

Vastala

May 2023 - Jul 2024 (1 year 2 months)

Spearheaded marketing strategies for tech and wellness clients across social, web, and paid channels. Directed site redesigns, UX optimization, and influencer campaigns to enhance digital presence. Produced engaging newsletters, ad creatives, and social content using HubSpot, Canva, and Figma.

Marketing Strategy Social Media Marketing Web Design Content Production HubSpot Canva Figma

Sales Associate & Marketing Director

Central de Triplex LTDA

Jan 2019 - Dec 2023 (4 years 11 months)

Tripled Instagram followers and generated over $20K through effective content and digital strategy. Directed photoshoots and managed campaign calendars to ensure timely execution. Elevated customer experience through strategic initiatives.

Digital Strategy Content Strategy Instagram Growth Photoshoot Direction Campaign Management Customer Experience Social Media Marketing Sales

Marketing Creator & Influencer Management

STF Group

Dec 2021 - Jun 2022 (6 months)

Managed influencer campaigns, seasonal content, and social activations for major fashion brands. Collaborated on merchandising, visual strategy, and digital storytelling initiatives. Gained practical experience in a fast-paced marketing environment.

Influencer Marketing Content Management Social Activation Merchandising Campaign Management

Creative Marketing Specialist

PawCo Foods

Jan 2024 - Present (1 year 10 months)

Successfully launched over 50 ad campaigns across Meta, TikTok, and YouTube, achieving a 5.6x ROAS. Led the production of a $300K national ad campaign and Amazon PDP creative, contributing to a top-performing product launch. Managed influencer partnerships comprehensively from briefing to payments and content edits.

Campaigns Meta Ads YouTube Ads Amazon PDP Influencer Marketing Content Production Project Management Amazon PDPs

Education

Degrees, certifications, and relevant coursework

Pontificia Universidad Javeriana

Bachelor's Degree, Visual Communication Design

Completed a comprehensive program focusing on visual communication design principles and practices. Developed strong skills in design, media, and communication strategies.

London Language Institute

ESL Intensive Program, English as a Second Language

Participated in an intensive English as a Second Language program to enhance language proficiency. Focused on improving speaking, listening, reading, and writing skills.