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Jyms Smith

@jymssmith

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Marketing specialist driving growth through creative digital strategies.

Canada

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What I'm looking for

I seek a creative, collaborative role where I can lead digital and e-commerce marketing, craft editorial content, and drive measurable growth while growing into management responsibilities.

I am a motivated marketing specialist with four years of hands-on experience designing and executing campaigns across social, email, and e-commerce channels. I combine technical proficiency in Shopify, SEO, and advertising platforms with strong creative skills in design and content creation.

I've improved sales and scaled client programs by optimizing sites, running targeted ad campaigns, and producing editorial materials for B2B and B2C audiences. Notable achievements include a 32.5% sales increase in a single campaign period and scaling 60 additional clients for magazine ads and exhibitors in one year.

I bring an affinity for editorial work, event/show management, and cross-platform content strategies, and I aim to deliver measurable growth while preserving brand voice and user experience.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Espe Bags

May 2024 - Present (1 year 4 months)

Designed and managed Shopify e-commerce sites and led social media and email campaigns that increased sales 32.5% between May 13 and July 31 through targeted advertising, promotions, and trade show participation.

Shopify Web Design SEO Email Marketing Google Ads Facebook Ads Responsive Design

Current

Marketing Manager

Current

MRK Communications

Jan 2023 - Present (2 years 8 months)

Managed show logistics, exhibitor registrations and sponsorships for biannual trade shows and scaled 60 additional clients for magazine ads and exhibitors in one year while leading web design and B2B publishing initiatives.

Event Management Web Design Sponsorship Sales adobe indesign Social Media Marketing Budget Management

Marketing and Social Media Specialist

Tilley Endurables

Nov 2022 - Aug 2023 (9 months)

Managed Shopify storefront and multi-platform social media calendars, creating TikTok, Instagram, and Facebook content and creative assets that boosted brand engagement across fashion and lifestyle channels.

Shopify Social Media Strategy Content Creation TikTok Instagram Visual Design

Media Consultant

Recipe Unlimited

Jan 2022 - Oct 2022 (9 months)

Led media campaigns and managed social review responses to improve online reputation, handled escalations to vendors for rapid resolution, and produced data-informed creative content to increase brand exposure.

Reputation Management Campaigns Content Strategy Customer Escalation Email Communication Analytics

Education

Degrees, certifications, and relevant coursework

Canadian Association of Exposition Management

Certificate, Exposition Management

2024 - 2024

Completed a professional certificate from the Canadian Association of Exposition Management in 2024.

International Association of Exhibitions and Events

Certificate, Exhibitions and Events

2023 - 2023

Completed a professional certificate from the International Association of Exhibitions and Events in 2023.

Ryerson University

Bachelor of Business, Marketing

2015 - 2019

Completed a Bachelor of Business with a focus in Marketing (including digital and business marketing) through a bridge from George Brown College from 2015 to 2019.