Open to opportunities

Isaac Anesu Masamba

@isaacanesumasamba

Message

Sales Development Representative driving qualified meetings through outbound prospecting and lead gen.

South Africa

Message

What I'm looking for

I’m looking for a sales role where I can own outbound prospecting and lead qualification, use CRM data to track pipeline, and consistently book meetings and help close B2B deals.

I’m a passionate Sales Development Representative with 13+ years’ experience in new client prospecting, lead generation, appointment setting, and customer relations management, supported by strong administration and accounting fundamentals. I focus on multichannel outreach, consultative selling, and objection handling to secure new business opportunities.

In my current role, I prospect and qualify leads, run automated after-sales follow-ups, and maintain accurate pipeline records in HubSpot and Salesforce. I execute 250 cold calls weekly, averaging 30 booked meetings and a 12% conversation-to-meeting rate, while also delivering first-touch outreach via email and LinkedIn. Previously, I used the MEDDPICC framework to generate and qualify business, increased quality appointments by 30%, and re-engaged inactive prospects through HubSpot’s automated channels, earning Sales Development Representative of the month for four consecutive months.

Experience

Work history, roles, and key accomplishments

Current

Sales & Development Representative

Current

3iFibreSolutions

Jan 2020 - Present (6 years 6 months)

Prospected and qualified leads to identify and secure new business opportunities, with consultative pitching, negotiation, and deal closing. Managed CRM records and automated after-sales follow-ups and multichannel cold outreach.

Prospecting Lead Qualification Sales Pitching Negotiation Deal Closing CRM Salesforce Lead Generation Strategy Appointment Setting Objection Handling Sales Proposals Data Analysis KPI Tracking Social Media Marketing AI Tools

Sales Development Representative

Usena Trading (Pty) Ltd

Jan 2015 - Jan 2019 (4 years)

Executed high-volume outbound prospecting to generate and qualify new business, using MEDDPICC, and maintained follow-up and CRM contact records. Re-engaged inactive prospects and handled objections to convert opportunities into qualified meetings.

Outbound Prospecting Cold Calling MEDDPICC Lead Qualification CRM Follow Up Systems Objection Handling Appointment Setting

Sales & Business Development Consultant

Bus Africa Importation BAI

Jan 2013 - Jul 2015 (2 years 6 months)

Prospected for new clients, planned and delivered pitches, and built relationships while presenting products and services. Tracked sales targets and activities and provided input to management on business trends and distribution opportunities.

Relationship Building Sales Forecasting Campaign And Distribution Opportunity Identification Presentation

Bookkeeper/Accountant

Innscor Africa (Shearwater Zim)

Prepared financial statements and supporting reports, managed reconciliations, and supported budgeting and board management reporting. Conducted internal audits, maintained payroll and statutory returns, and managed ledgers, cash books, and fixed assets records.