Irina Kapustkina

Own AI-augmented digital marketing for a B2B IT group across CIS markets — funnel, SEO, paid, content and analytics.

• Built AI-augmented marketing stacks with Claude, n8n, and ChatGPT, cutting 12+ hours/week of manual research, content and reporting.
• Launched paid campaigns across 4 products, improving conversion by 40%.
• Developed ICPs and product maps for the aviation and real-estate vertic

Set and executed marketing strategy for early-stage startups — funnels, web performance, SEO and founder personal brand.

• Built go-to-market funnels that took the product from 0 to 10 MQLs/month.
• Redesigned landing pages, lifting conversion from 1% to 3%.
• Grew the CEO's LinkedIn personal brand, driving 20% more inbound via a social-selling content system.

Ran end-to-end digital marketing for startup clients — lead generation, landing pages, SEO, paid campaigns, analytics and content.

• Generated qualified leads through newsletter campaigns and lead magnets built to convert.
• Built and optimized WordPress landing pages and site structure from web-analytics insights, improving conversion rates by 5-8%.
• Ran SEO audits and SEO copywriting that grew

Led online marketing for the German-speaking D-A-CH region, managing demand generation, webinars, paid, content, and CRM in Agile sprints. Delivered 5+ SQLs per webinar event, achieved 7% CTR from Google Search and video campaigns, and developed a customer journey map to support website redesign and conversion growth.

Led online marketing for the German-speaking region — demand gen, webinars, paid, content and CRM, working in Agile sprints.

• Ran self-hosted and partner webinars generating 5+ SQLs per event across the D-A-CH market.
• Owned Google Search and video campaigns, delivering 7% CTR.
• Built the customer journey map and strategy that drove a website redesign and conversion growth.

• Managed a web-dev team in Agile sprints to rebuild the site and launch its mobile version, improving traffic by 18%.
• Ran PPC across Yandex and Google plus Facebook targeting, delivering a stable MQL flow.
• Launched the company blog on Habr, publishing 10+ expert articles.

Target audience acquisition:
Led content optimization and website development and promotion, the resulting increase in the number of pages visited by 20%, decrease in bounce rate by 10%.

Being head and hands for IT marketing and PR, planning marketing activities and accomplishing plans, analyzing results and making conclusions for further use

Managed internet projects while handling marketing-related operations. Focused on content management and marketing analytics.

Worked as a Marketing Manager with a focus on competitive analysis.

Worked as a Marketing Manager focused on B2B marketing and digital growth activities. Covered SEO audits, content strategy and management, and social media marketing.