
Omer Slezovic
@omerslezovic
I build data-backed lifecycle, paid acquisition, and full-funnel growth systems for SaaS and B2B companies.
What I'm looking for
I've built and scaled marketing systems for SaaS and B2B companies, combining lifecycle marketing, paid acquisition, CRM automation, and full-funnel strategy.
At HRWorld, I led marketing for Fusion, a global virtual AI and HR event, managing a five-person team across content, ads, email, outreach, and campaign execution. I increased attendance from around 100 to 1,000+ participants in 1.5 months through social media, email marketing, LinkedIn outreach, and paid campaigns.
Previously, at EagleActivator and Art Storefronts, I ran Meta Ads, email automation, segmentation, nurture and retention campaigns, outreach automation, and conversion-focused content. I use analytics, A/B testing, and customer-journey thinking to improve lead acquisition, engagement, retention, and revenue growth.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
HRWorld
Jan 2026 - Present (8 months)
Led marketing strategy for Fusion, HRWorld's global virtual AI and HR event. Managed a small marketing team of 5 and increased event attendance from around 100 to 1,000+ participants in 1.5 months.
Digital Marketing Manager
EagleActivator
Jan 2024 - Jan 2026 (2 years)
Planned and executed full-funnel Meta Ads campaigns across multiple industries, optimizing for ROAS and lead acquisition. Developed lifecycle email automation workflows and built end-to-end marketing strategies including segmentation and funnel mapping.
Digital Marketing Strategist
Art Storefronts
Jan 2021 - Jan 2024 (3 years)
Led in-house marketing strategy for a SaaS platform serving artists globally. Managed Meta Ads and automated email campaigns driving demo sign-ups and customer engagement, and designed nurture sequences within CRM systems.
Education
Degrees, certifications, and relevant coursework
Megatrend University
Bachelor of Science, Business Studies
2014 - 2020
Pursued a Bachelor of Science in Business Studies at Megatrend University in Belgrade, Serbia, from 2014 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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