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Jovana Kacar

@jovanakacar

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SEO leader driving organic growth, technical strategy, and AI-powered content.

Serbia

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What I'm looking for

I seek a senior SEO role focused on scaling organic growth, implementing technical and AI-driven strategies, mentoring teams, and building measurable inbound engines in a collaborative, growth-oriented company.

I am a results-driven SEO leader with 7+ years optimizing ecommerce, SaaS, and high-growth digital brands to drive measurable organic growth and revenue.

I have a proven track record delivering 200%+ organic traffic increases, 50% growth in organic-driven revenue, and building inbound SEO engines that generated multimillion-dollar pipelines.

I specialize in technical SEO, content strategy, SEO migrations, workflow automation, and AI-powered content development, and I have led cross-functional teams through mergers and large-scale rebrands while preserving ranking equity.

I leverage tools like Ahrefs, Semrush, Screaming Frog, GA4, GSC, SurferSEO, ChatGPT, Claude, Gemini, Python, and Zapier to scale processes, improve productivity, and deliver measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

SEO Lead

Current

BWM

Nov 2022 - Present (2 years 11 months)

Managed ecommerce SEO portfolio delivering 45% YoY organic traffic growth and 50% growth in organic-driven revenue; scaled an inbound SEO engine that generated $9.5M in pipeline and 47% of company leads in 2024.

Technical SEO Content Strategy AI Powered SEO Pipeline Generation Keyword Research GA4 Shopify

SEO Strategist

JHMG

May 2022 - Nov 2022 (6 months)

Directed SEO migrations and rebrands preserving 90%+ ranking equity and partnered with development teams to optimize on-page SEO and site architecture for a SaaS portfolio.

Rebrands On Page SEO Technical SEO Cross Functional Collaboration Content Strategy

SEO Lead

Victorious SEO

May 2022 - Nov 2022 (6 months)

Implemented SERP feature targeting that increased featured snippet visibility by 22% while supporting global agency SEO initiatives.

On Page Optimization Content Research Analytics GA4 SEO Tools

SEO Manager

3-BG

Apr 2021 - Apr 2022 (1 year)

Owned SEO strategy for ecommerce brands delivering 200%+ organic revenue growth for clients, improving category visibility by 41% and increasing organic CTR by 18% through technical SEO improvements.

Technical SEO Schema CTR Optimization Shopify Analytics

SEO Content Strategist

SEO Brothers

Feb 2021 - Apr 2021 (2 months)

Led design and rollout of scalable keyword research systems that reduced turnaround time by 40% and improved team productivity for a white-label SEO provider.

Keyword Research Content Strategy Process Automation SurferSEO Ahrefs Notion Workflow Optimization Productivity

SEO Manager

OnFolio

Sep 2020 - Apr 2021 (7 months)

Managed SEO for a portfolio of acquired niche content sites, achieving 50%–80% YoY organic traffic growth through tailored strategies, content planning, and technical optimization.

Portfolio SEO Content Planning Technical SEO Internal Linking Keyword Research Topical Authority Analytics

SEO Specialist

Flow SEO

Sep 2019 - May 2020 (8 months)

Delivered on-page SEO strategies for B2B SaaS clients, improving rankings of high-intent keywords, conducting large-scale content audits, and aligning content calendars with business goals.

On Page SEO Content Auditing Topical Authority