Maja Matic

Own multi-channel acquisition strategy across paid, organic and website channels for a B2B SaaS business, focused on qualified acquisition and full-funnel performance. Lead paid acquisition initiatives across Google Ads and LinkedIn, covering market selection, campaign strategy, testing, measurement and optimization.

Led WhatsApp performance strategy for acquisition campaigns across international markets and industries. Designed and optimized conversational acquisition journeys across Click-to-WhatsApp and Google messaging, spanning lead generation, qualification and conversion.

Managed digital marketing initiatives spanning paid acquisition, campaign strategy and online customer journeys. Worked with clients and internal stakeholders to define objectives, audiences, messaging and conversion journeys and translate performance into optimization recommendations.

Designed and implemented marketing strategies for company-owned brands and external clients across lead generation and e-commerce. Developed and coordinated multi-channel strategies that contributed to more than 120k orders across multiple e-commerce stores.

Audited Google Ads strategies and accounts and advised on landing pages, keyword strategy and campaign structure. Trained new permanent PPC managers.

Created and managed Google Ads campaigns for 30+ clients and supervised social media and GMB management teams. Contributed to 50+ website audits and sales presentations across PPC, SEO and social media.

Created optimized blog and service-page content, conducted keyword research and supported multi-channel strategies with SEO and social media teams.