Open to opportunities

Minja Bogetic

@minjabogetic

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Results-driven marketing leader with 9 years experience in digital, performance, and brand growth.

Serbia

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What I'm looking for

I seek a role where I can lead data-driven digital and performance marketing, collaborate cross-functionally, drive measurable growth, and scale brand presence across markets.

I am a results-driven marketing professional with nine years of experience crafting and executing strategic marketing initiatives across digital, social, and traditional channels. I have led agency and in-house teams, overseen multi-market performance campaigns, and driven measurable business growth through data-driven strategies, influencer activations, and integrated content programs.

I excel at translating market insights into actionable campaigns, optimizing performance across Google Ads, Meta platforms, and SEO/SEM, and managing cross-functional collaboration to deliver on brand and business KPIs. My track record includes launching e-commerce sites, directing multi-channel campaigns, preparing actionable analytics using GA4 and Looker Studio, and managing client relationships in fast-paced environments.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

S&Friends Agency

Jun 2025 - Present (6 months)

Led the digital marketing team and served as primary account manager for Meta clients, developing multi-market performance strategies and optimizing campaigns to improve ROAS and client KPIs across Europe.

Digital Strategy Google Ads GA4 Looker Studio Campaign Optimization Influencer Management Team Leadership

Digital Account Specialist

Avokado Advertising

Apr 2025 - Jun 2025 (2 months)

Participated in creation and optimization of performance campaigns on Meta and Google channels, produced strategic ad briefs and copy, and delivered monthly reports and insights to improve campaign ROAS.

Meta Ads Google Ads Performance Max GA4 Looker Studio Copywriting Client Communication

Marketing Manager

Saruna Wellness

Sep 2021 - Apr 2025 (3 years 7 months)

Developed and implemented multi-channel marketing strategies, launched a new e-commerce site, and managed budgets and A/B testing to boost online sales and lead quality.

SEO SEM Google Analytics Email Marketing A B Testing Budget Management Content Creation Lead Generation

Marketing Manager

Nova Iskra

Jan 2015 - Jan 2020 (5 years)

Developed and analyzed marketing strategies across creative and cultural projects, launched websites, led social media growth, and managed digital campaigns to generate leads and engagement.

Strategic Marketing Social Media Management Website Launches Content Creation Campaign Optimization Project Management

Education

Degrees, certifications, and relevant coursework

Faculty of Contemporary Arts, Management and Production in arts and culture, Belgrade

Management and Production in Arts and Culture

Studied management and production in arts and culture with focus on creative industries, project coordination, and cultural management.

Classical Gymnasium, Belgrade

High School Diploma, Secondary Education

Completed secondary education at Classical Gymnasium, focusing on a broad humanities and classical curriculum.

Nova Iskra

Professional Development / Marketing

Activities and societies: Courses: Audience development, Design management, Crowdfunding, Presentational skills, Digital product management; participated in team culture workshops.

Completed multiple professional courses and workshops in marketing, design management, audience development, and digital product management.