Open to opportunities

Nikola Ognjanovic

@nikolaognjanovic

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Growth-focused performance and product marketing manager.

Serbia

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What I'm looking for

I seek a growth-focused role where I can lead paid acquisition, build scalable funnels, optimize CAC/CPA, work with cross-functional teams, and drive measurable subscription or product-led revenue growth.

I am a growth-focused performance and product marketing manager who builds scalable, cost-efficient acquisition engines for emerging brands. I combine performance marketing expertise, strategic funnel design, and cross-border team leadership to deliver sustainable seven-figure MRR growth.

In my recent roles I designed and executed $50k+ monthly paid ads strategies, created 350+ campaigns across Google, Meta and YouTube, and built a VSL funnel that increased lead-to-customer conversion from 15% to 60%, while reducing CAC 12x and CPA 9x.

I prioritize measurable, strategy-led marketing: I manage time-sensitive projects and budgets, coordinate international teams of designers, traders and sales managers, and implement analytics and automation to optimize ROAS and scale subscription and mentorship models.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

HighStrike

Mar 2024 - Present (1 year 9 months)

Scaled marketing operations for a US/Canada trading education company, designing and executing $50k+ monthly paid ads and 350+ campaigns to grow subscriptions to 3,000+ active members while reducing CAC 12x and CPA 9x.

Performance Marketing Google Ads Meta Ads YouTube Ads Lead Generation

Current

Performance Marketing Manager

Current

Vuk Multimedia

Dec 2021 - Present (4 years)

Led lead-generation paid media for agency clients with high-CAC accounts, building VSL funnels that increased lead-to-customer conversion from 15% to 60% and expanded client bases across sectors including Horeca and Real Estate.

Paid Media VSL Funnels Conversion Rate Optimization Google Ads Meta Ads YouTube Ads

Performance Marketing Manager

Joberty

Feb 2022 - Mar 2024 (2 years 1 month)

Built and scaled PPC from scratch across Google, Meta, LinkedIn and Twitter for the largest developer community in CEE, managing $50k monthly budget and 250,000 job ads across 6 markets while implementing campaign measurement and automation.

PPC Google Ads Meta Ads LinkedIn Ads Ad Measurement Mixpanel Intercom Budget Management

Digital Manager

Graphic Beast

Aug 2021 - Feb 2022 (6 months)

Created marketing strategies and executed campaigns for 25+ clients across the Balkans and Scandinavia, reducing client CAC and delivering ROAS such as 6.28 on Facebook and 7.5 on Google Ads.

Digital Marketing Campaign Strategy Google Ads Meta Ads Creative Production ROAS Client Management Team Coordination

Marketing Manager

Kampster

Oct 2020 - Mar 2021 (5 months)

Prepared and monitored marketing budgets and pricing, coordinated a 7-person team, and delivered campaigns for 140 courses and 30 programs reaching 240k users while producing regular performance reports.

Marketing Strategy Budgeting Team Management Content Creation Project Coordination Email Marketing Analytics

Account Manager

Pioniri

Mar 2020 - Oct 2020 (7 months)

Managed client projects including Neoplanta, Frikom, and Huawei, ensuring timely delivery of marketing solutions and producing status reports to meet client requirements.

Account Management Client Communication Project Delivery Reporting Stakeholder Management