Open to opportunities

Jovan Ristic

@jovanristic

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Senior SEO & AI Search Strategist building organic and AI-driven growth engines for B2B and regulated industries.

Austria

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What I'm looking for

I’m looking to own SEO and AI search strategy end-to-end—turning content systems and analytics into consistent, measurable growth in B2B or regulated markets, with room to lead teams and experiment boldly while staying brand- and compliance-strong.

I’m a Senior SEO and AI Search Strategist with twelve years building organic growth from zero in B2B, SaaS, and regulated industries—on top of a decade in editorial leadership. I focus on full-funnel, measurable demand capture through SEO strategy, content, analytics, and team leadership.

Most recently, I built a marketing and communications function from zero discoverability into a measurable growth engine, with a a 32.5% MQL-to-SQL conversion rate across inbound contact forms. I improved Google Search clicks (+96%) and impressions (+318%) year-over-year, and strengthened branded query CTR to 43.5% as category authority grew.

I also lead AI search performance with practical experimentation, holding 25.3% Share of Authority across tracked AI search queries and growing AI-referred traffic share +170% over an 11-month measurement window. When overall traffic declined, AI traffic stayed counter-cyclical in 3 of 4 months, which keeps growth resilient.

My approach is end-to-end: editorial backlinks and citations from top-tier industry sources, content systems that scale production, and compliant messaging tailored to complex markets. I’ve owned keyword research to post-publication performance review, and I’ve led teams that deliver regulator-compliant content and conversion lift—without sacrificing editorial quality.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

GameBiz Consulting

Jan 2022 - Present (4 years 4 months)

Built the company's marketing and communications function from zero into a measurable growth engine. Increased Google Search clicks +96% and impressions +318% YoY, grew AI-referred traffic share +170% over 11 months, and earned editorial backlinks from top-tier industry outlets.

Technical SEO Content Strategy E E A T Google Search Console Marketing Analytics AI Search Visibility

Senior Content & SEO Strategist

One Click Marketing

Jan 2017 - Jan 2022 (5 years)

Led on-page and content SEO strategies that placed 80%+ of clients on Google’s first page within six months, delivering an average 55% lift in organic traffic across managed accounts. Owned end-to-end content production and outreach, and led compliant SEO-led content programs that lifted conversions 42% YoY and grew monthly web sessions 65% within nine months for a UK healthtech client.

On Page SEO Content Production Keyword Research B2B Copywriting Internal Linking Conversion Rate Optimization Analytics Reporting

Screenwriter, Digital Marketing Manager

In His Mind Interactive Theatre

Jan 2019 - Jan 2021 (2 years)

Wrote and adapted the screenplay for an immersive interactive theatre experience, then led full-run digital marketing. Owned online positioning, press and email, paid social, community management, landing page design, and TripAdvisor presence to support ticketing-driven revenue.

Digital Marketing Email Marketing Paid Social Community Management Landing Page Design TripAdvisor Optimization

Editor (Hardwired Magazine)

Hardwired Magazine

Jan 2015 - Jan 2020 (5 years)

Set editorial direction for an independent print and online publication and managed contributors across deadline-driven publishing cycles. Oversaw publishing workflows to support consistent production for a growing monthly readership.

Editorial Direction Content Editing Online Publishing

Online Marketing Coordinator

First Beat Media

Jan 2013 - Jan 2017 (4 years)

Managed PPC campaigns, tracked performance, and supported media buying for a US digital business. Helped monitor results and optimize campaigns based on reporting and metrics.

PPC Campaign Management Performance Tracking Media Buying Marketing Analytics Campaign Tracking Conversion Optimization