Looking for a job

Irene Lau

@irenelau

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Results-driven sales and marketing leader

Singapore

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What I'm looking for

Seeking a challenging role that leverages my sales and marketing expertise to drive business growth and enhance client relationships, while providing opportunities for community engagement and leadership development.

Irene Lau is a seasoned sales and marketing professional with a proven track record of driving business growth and enhancing client relationships. With expertise in strategic marketing, business development, and team leadership, she has consistently achieved revenue targets and fostered cross-functional collaboration. As a co-founder of Retire Overseas, Irene has empowered retirees with tailored solutions for overseas retirement, showcasing her commitment to community engagement.

Throughout her career, Irene has demonstrated exceptional skills in driving sales enablement, implementing CRM strategies, and managing loyalty programs to maximize customer lifetime value. Her fluency in multiple languages, including English, Mandarin, Malay, and Cantonese, has enabled her to effectively communicate with diverse audiences.

Irene's leadership experience spans various industries, including hospitality, finance, and lifestyle services. She has a strong track record of developing and executing long-term business strategies, leading cross-functional teams, and driving revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder/ Managing Director

Current

WanderWise Retirement Pte Ltd

Oct 2023 - Present (1 year 8 months)

Co-founded WanderWise Retirement, providing tailored solutions for retirees seeking overseas retirement. Focused on destination guidance, financial planning, legal support, healthcare solutions, and community integration.

Strategic Marketing Client Relationship Management Business Development Project Management Team Leadership Financial Planning Legal Support Healthcare Integration Networking

Director of Sales and Member Services

25Hours Pte Ltd

Feb 2020 - Jun 2023 (3 years 4 months)

Led sales and member services at 25Hours, driving business growth and developing commercial strategies. Achieved significant revenue increases and fostered team development through mentorship programs.

Sales Enablement Business Growth Strategic Partnerships Team Leadership Performance Tracking Revenue Commercial Strategy Cross Functional Collaboration Mentorship

Director of Loyalty Marketing

Pan Pacific Hotels Group

Jan 2019 - Jul 2019 (6 months)

Oversaw loyalty programs and CRM operations, implementing strategies to enhance customer retention and brand loyalty. Managed budget and established CRM platform architecture.

Loyalty Programs CRM Operations Budget Management Marketing Strategies Customer Retention Brand Team Collaboration

Director of Global Loyalty Programme & Strategic Alliances

Millennium Hotels and Resorts

Sep 2016 - Dec 2018 (2 years 3 months)

Directed the Global Loyalty Program, achieving significant member growth and enhancing engagement through coordinated marketing campaigns and digital initiatives.

Loyalty Programs Digital Marketing Strategic Alliances Budget Management Team Leadership Marketing Campaigns Resource Allocation CRM Systems

Centurion Relationship Manager

American Express International Inc

Sep 2010 - Nov 2015 (5 years 2 months)

Managed relationships with high net-worth clients, focusing on retention and growth. Achieved portfolio growth through strategic marketing and networking programs.

Client Relationship Management Portfolio Marketing Marketing Team Leadership Compliance Management Networking Sales Strategies Customer Experience Market Trends

Deputy Marketing Director

Asiatravel.com Holdings Ltd

Jan 2007 - Jul 2010 (3 years 6 months)

Led the Multimedia Department, generating significant revenue through partnerships and managing budgets. Developed and executed marketing strategies and special projects.