Amay Koltharkar

I’m a Performance Marketing Manager with 4+ years of experience in growing brands through paid digital media. I focus on profitable growth by tightening CPA, improving ROI, and building strategy from real performance data.

At Puretech Digital, I managed monthly ad spends of up to ₹1.5 Crore for financial brands like HDFC Bank, SBI General Insurance, Tata Mutual Fund, IIFL Finance, TransUnion, and HIDCO. I created and executed media plans to hit monthly and yearly growth targets, continuously monitored performance, and shifted tactics to stay on track. I also led a team of 2 members, providing quality checks to ensure 100% data accuracy, and managed daily/weekly calls plus monthly performance reviews with clients.

My approach blends hands-on media buying with disciplined measurement. I’ve set up and validated conversion tracking across Google and Meta, used GA4/GTM/Firebase to confirm data quality, and run weekly Search Query Reports to block irrelevant traffic and uncover high-performing keywords. To keep growth moving even when mainstream platforms hit spending limits, I expanded reach via affiliates and vendors.

Before that, I built strong foundations as a PPC Executive managing Google and Facebook Ads with budgets up to ₹5 Lakh, and as an SEM Analyst handling international Google and Bing Ads with $1,000–$10,000 monthly budgets. I’ve also worked on SEO and ASO (Optimized App Store Listings) and earned certifications including Meta Certified Media Buying Professional, Google Ads Certifications, Display & Video 360 Certification, and Google Analytics Certification.