Open to opportunities

Ipshita Pathak

@ipshitapathak

Message

GTM Engineer building AI outbound and marketing automation that scales pipelines without headcount.

India

Message

What I'm looking for

I’m looking for a role where I can own GTM infrastructure end-to-end—AI-powered outbound, cold email deliverability, and RevOps automation—so we scale pipeline with measurable results (meetings, ARR influence, and tracking) without increasing headcount.

I’m a GTM Engineer with 5 years of experience building go-to-market infrastructure across MENA, US, and Central European markets. I specialize in AI-powered outbound systems and cold email infrastructure—DNS/SPF/DKIM/DMARC, inbox warm-up, deliverability, and domain rotation.

I combine commercial intuition with a builder’s mindset to ship systems that scale pipelines without scaling headcount. In a SaaS launch, I architected an outbound GTM system that built $145K+ ARR-influenced pipeline in under 6 months and booked 320+ qualified discovery and demo meetings across EMEA and US.

I engineer end-to-end marketing automation and CRM orchestration using Zapier, Make, and n8n, connecting lead enrichment APIs (Clay, Apollo) and multi-LLM workflows (Claude, GPT-4, Grok, Gemini). I’ve reduced manual GTM workload by 60%+, achieved 300% of annual quota, and used UTM frameworks plus Google Ads reporting via BigQuery with Smartlook for behavioral analytics.

Experience

Work history, roles, and key accomplishments

Current

GTM Growth (Founder’s Office)

Current

Decube

Jan 2026 - Present (5 months)

Owned end-to-end GTM infrastructure for European and US West market entry, building cold email infrastructure and AI-powered outbound workflows to reduce manual GTM workload by 60%. Configured deliverability (DNS/SPF/DKIM/DMARC, inbox warm-up, domain rotation) and automated CRM enrichment and campaign reporting.

AI Powered Outbound Workflow Make & N8n Automations LLM Based Personalization (Claude GPT 4 Grok)Lead Enrichment APIs (Clay Apollo)CRM Enrichment & Reporting UTM Tracking & BigQuery Campaign Execution

GTM & RevOps

GoodWorkLabs Services

May 2025 - Dec 2025 (7 months)

Architected outbound GTM system for SaaS launch, influencing $145K+ ARR-driven pipeline in under 6 months and booking 320+ qualified discovery and demo meetings. Built Claude Cowork/Zapier agents to automate CRM updates, lead scoring, and pipeline reporting, eliminating 10+ hours of weekly manual ops.

Clay & Apollo Claude Cowork Agents Zapier CRM Enrichment & Pipeline Reporting Lead Scoring Outbound Sequencing Meeting Booking & Qualification

Marketing & Sales Ops Specialist

Learners Point Academy

Jan 2024 - Apr 2025 (1 year 3 months)

Introduced AI-assisted email personalization and HubSpot CRM automation for UAE enterprise accounts, improving sequence consistency and reducing deal cycle time. Managed end-to-end client lifecycle coordination and earned Top Performer Q3 2024 (120% of quarterly target).

AI Email CRM Automation Sales Sequencing Lead Management

B2B GTM & Growth Lead

Incanus Technologies

Jun 2022 - Dec 2023 (1 year 6 months)

Built outbound prospecting engine combining LinkedIn automation and email sequencing, developing and managing 230+ corporate partnerships across India and global markets. Refined ICP and product-market fit inputs through competitive research to improve GTM messaging and campaign targeting.

ICP Refinement Competitive Research Outbound Prospecting CRM Hygiene

GTM & Growth Associate

Impartus Innovations

Aug 2021 - May 2022 (9 months)

Executed full-funnel outbound prospecting, including lead list building, email sequencing, CRM hygiene, and client consultations across the sales cycle.

List Building CRM Hygiene Outbound Prospecting Client Consulting