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salma hadouej

@salmahadouej

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Data-driven marketing professional with expertise in user acquisition strategies.

Tunisia

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and data-driven strategies.

I am a data-driven marketing professional with over four years of experience in driving user acquisition, engagement, and retention. My expertise lies in leveraging digital channels, A/B testing, and performance analytics to develop scalable growth strategies. At BMC, I developed and executed growth-focused marketing campaigns for BI/AI solutions, utilizing SEO, SEM, and social media to enhance user acquisition. My collaborative approach with sales and development teams ensures that marketing efforts align with business goals, leading to measurable results.

Previously, as a Lead Generation Specialist at Herensys, I designed and executed lead generation strategies that achieved a 9% conversion rate on partnership deals. My proficiency in data analysis using Power BI allowed me to optimize outreach campaigns and personalize messaging for prospects. Additionally, my role at Jumia as a CRM Associate involved managing the overall CRM strategy, which resulted in a 25% quarter-on-quarter increase in organic sign-ups through effective A/B testing and targeted content strategies.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

BMC

Oct 2023 - Present (1 year 7 months)

Developed and executed growth-focused marketing campaigns to promote BI/AI solutions, leveraging SEO, SEM, and social media channels to drive user acquisition. Utilized Zoho CRM to streamline client management and improve lead nurturing.

SEO SEM Social Media Zoho Performance Analytics Content Creation Digital Marketing Campaign Management User Acquisition

Lead Generation Specialist

Herensys

Sep 2023 - Oct 2023 (1 month)

Designed and executed lead generation strategies using Overloop CRM & LinkedIn Sales Navigator, achieving a 9% conversion rate on partnership deals. Utilized data analysis to optimize outreach campaigns.

Lead Generation Overloop CRM LinkedIn Sales Navigator Data Analysis Power BI Market Research Campaign Optimization Conversion Rate Optimization

CRM Associate

Jumia

Sep 2022 - Sep 2023 (1 year)

Managed the overall CRM strategy, driving higher CTR% and conversions through effective copywriting and segmentation. Achieved 3000 organic sign-ups through A/B testing content layout.

A B Testing Copywriting Data Reporting Performance Tracking Campaign Management Email Marketing User Engagement Segmentation Event Management

Content Editor

Jumia

Sep 2020 - Sep 2022 (2 years)

Created accounts for Jumia Food and managed darkstores while coordinating with warehouse and IT teams. Oversaw database management for key accounts and ensured quality assurance.