Hadil Raies
@hadilraies
Senior Marketing Specialist at Dots Lab, leading paid campaigns for ADPHC’s Sehhi public health campaign.
TunisiaWhat I'm looking for
At Dots Lab, I’m leading strategy and paid media for Sehhi, a UAE-wide public health awareness campaign by ADPHC. I wrote the campaign strategy and launch plan, presented them through stakeholder approval rounds, and set up campaigns on Meta, X, and LinkedIn.
Previously, at Pyxis, I managed social media for client accounts and led a Tadweer campaign that beat its engagement target by more than 30%. At Upscale Consultancy, I rebuilt Kmandi’s website and SEO, growing organic traffic by 35% in three months. I work in Arabic, French, and English, and am open to remote roles in Europe.
Experience
Work history, roles, and key accomplishments
Senior Marketing Specialist
Dots Lab
Jun 2026 - Present (5 months)
Leading strategy and paid media for a UAE-wide public health awareness campaign by ADPHC, including campaign strategy, paid campaigns on Meta, X, and LinkedIn, and content planning.
Marketing Specialist
Pyxis
Aug 2023 - Aug 2026 (3 years)
Managed social media for multiple client accounts, led a campaign that exceeded engagement targets by 30%, and improved click-through rates by 20% through ad testing.
Digital Consultant
Upscale Consultancy
Nov 2022 - Jul 2023 (8 months)
Built digital marketing plans for SMEs covering SEO, paid ads, and social media, and grew organic traffic by 35% for a client in 3 months.
Traffic & Acquisition Manager
Shyk
Mar 2022 - Jun 2022 (3 months)
Defined and ran SEO and acquisition strategy for an online marketplace, and managed direct marketing campaigns to lower customer acquisition costs.
Social Media Manager
Evolve-Com
Sep 2021 - Feb 2022 (5 months)
Created SEO, content, and communication strategies for retail and e-commerce clients, and launched social media and email campaigns to grow engagement.
Marketing Intern
AfterCode
Feb 2021 - Jun 2021 (4 months)
Supported client campaigns with social media management, copywriting, and campaign monitoring.
Education
Degrees, certifications, and relevant coursework
HubSpot
AI for Marketers, Marketing
Completed the AI for Marketers certification in 2025.
Coursera
Google Digital Marketing & E-commerce Professional Certificate, Digital Marketing
Completed the Google Digital Marketing & E-commerce Professional Certificate in 2025.
Semrush
Become an AI-Powered Marketer, Marketing
Completed the Become an AI-Powered Marketer certification in 2025.
Coursera
AI for Marketers, Marketing
Completed the AI for Marketers certification in 2025.
Semrush
Content-Led SEO with Brian Dean, SEO
Completed the Content-Led SEO with Brian Dean certification in 2025.
Semrush
SEO Crash Course with Brian Dean, SEO
Completed the SEO Crash Course with Brian Dean certification in 2025.
Fundamentals of Digital Marketing, Digital Marketing
Completed the Fundamentals of Digital Marketing certification in 2022.
Higher Institute of Technological Studies of Nabeul
Bachelor's Degree in Computer Technology, Digital Marketing
2018 - 2021
Bachelor's degree in Computer Technology with a focus on Digital Marketing, completed in 2021.
HubSpot
Content Marketing Strategy, Content Marketing
Completed the Content Marketing Strategy certification in 2021.
Google Digital Academy
Google Ads, Advertising
Completed the Google Ads certification in 2021.
Google Digital Academy
Google Analytics, Analytics
Completed the Google Analytics certification in 2021.
Tech stack
Software and tools used professionally
Availability
Location
TunisiaAuthorized to work in
Salary expectations
Social media
Job categories
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