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Eya mokniEM
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Eya mokni

@eyamokni

Digital marketing specialist at 4WARD.Earth who increased event registrations by 975% through landing page optimization and targeted email campaigns.

Tunisia
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At 4WARD.Earth, I optimized a Webflow landing page and targeted email campaigns that increased event registrations by 975%. I also used SEO content improvements to help increase website traffic by 25%.

At 4WARD.Earth, I created campaign and event visuals in Figma and analyzed performance in Google Analytics GA4. My KPI analysis informed changes that improved campaign ROI by 30%.

As a Growth Marketing Manager intern at Politicall, I developed engagement strategies that increased interaction for the PoliticAll app by 55%. I also ran targeted app-install campaigns and optimized social media and blog content.

Earlier, at Kuybi, I supported a sustainable tourism platform’s Early Booking campaigns, which generated a 65% increase in website traffic. My work also includes SEO content, CRM workflows, and digital marketing projects through my studies in e-business and marketing.

Experience

Work history, roles, and key accomplishments

SA

Freelance Data Entry Specialist

Sanitaire

Sep 2023 - Jan 2024 (4 months)

Maintained database accuracy and streamlined CRM workflows, improving data quality and efficiency.

Education

Degrees, certifications, and relevant coursework

Lucerne University of Applied Sciences and Arts logoLA

Lucerne University of Applied Sciences and Arts

MScBA, E-business and Marketing

2023 - 2025

Activities and societies: Projects: Crowdfunding campaign for a ski brand, online value creation for clothing luxury (Geneva), food blog content creation and KPI tracking, AI recommendations for UEFA, and a tourism campaign with Gyest (Zurich).

MScBA with a focus in E-business and Marketing. Thesis on strategies to improve online engagement and exclusivity in the luxury watch industry.

HT

High Institute of Management in Tunis

Master's degree, Digital Marketing

2019 - 2021

Activities and societies: Modules: CRM, Project management, SEO, Social media marketing.

Master's degree in digital marketing. Thesis on development of digital awareness of sustainable tourism platform.

HT

High Institute of Management in Tunis

Diploma, Marketing and Communication

2016 - 2019

Activities and societies: Modules: CRM, Event marketing, Marketing Strategy.

Diploma in Marketing and Communication. Thesis on team building organization and communication strategy.

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