Ibrahim Sohail

I’m a data-driven business growth and analytics professional currently serving as a Business Growth Associate in Lahore, where I build and manage a qualified candidate pipeline from first contact through successful job placement. I focus on targeted outreach, conversion improvement, and end-to-end client journey ownership.

Previously, I worked as a Business Development Manager, warming up email domains and social channels to support outbound engagement and brand visibility, then executing campaigns to attract international clients. I identified high-potential markets and onboarded international companies to contribute to business expansion and global growth.

My analytics background strengthens how I operate—at Rankviz, I conducted data analysis and visualization with Python, delivered actionable insights for SEO, marketing, and operations, and built interactive dashboards using Power BI and Excel. I also develop forecasting models and business intelligence solutions to support decisions across campaigns, outreach, and internal KPIs.

I bring additional marketing and experimentation experience through my role as a Social Media Manager & Marketer at Goo Digital, where I implemented data-driven social strategies, improved engagement, and optimized ROI using performance metrics. My projects span forecasting (ARIMA), econometrics and regression (STATA), and applied machine learning and database work (PCA + classification, SQL 3NF relational design), so I can connect analysis to real-world outcomes.