Marwan Saleem
@marwansaleem
Data-driven marketing and business analyst delivering measurable growth through analytics and automation.
PakistanWhat I'm looking for
I am a data-driven marketing and business analyst with extensive experience in sales data management, digital marketing, and automation. I have enriched databases with over 50,000 new logo accounts, maintained over 90% Salesforce data quality, and streamlined account-creation processes across AMER and APAC regions.
My background spans roles as a freelance digital strategist and corporate analyst where I drove conversion improvements of 15–40%, executed PPC and social campaigns, and achieved a 10x increase in social reach while reducing marketing spend by 10–25%. I leverage tools such as D&B, ZoomInfo, Oracle DataFox, Google Analytics, Zapier, and CRM/ERP platforms to turn data into actionable growth.
I combine technical proficiency (SQL, Excel, CRM systems) with hands-on marketing execution and cross-functional collaboration to deliver measurable revenue impact and maintain high data integrity for strategic decision-making.
Experience
Work history, roles, and key accomplishments
EQEnriched database with over 50,000 new-logo accounts and streamlined new-account creation for APAC, maintaining >90% Salesforce data quality and reducing prospects missing firmographics from thousands to a few hundred.
Independent Contractor
Freelance
Jan 2010 - Dec 2019 (9 years 11 months)
Designed and optimized sales funnels and B2B pipeline automations using LinkedIn, D&B, DataFox and Zapier, achieving conversion improvements of 15–40% and generating multi-million in sales.
Assistant Manager, Digital Portfolio
Royal Tagl Pakistan
Jan 2015 - Dec 2016 (1 year 11 months)
Led strategic planning and budgeting for social marketing, driving >25% annual Salesforce growth from social channels and delivering a 15% conversion uplift through upsell, cross-sell, and remarketing campaigns.
Officer
Ishtiaq Rana & Co. Pakistan
Jan 2009 - Dec 2010 (1 year 11 months)
Performed audit procedures, executed QA for Oracle ERP, mapped business processes for ERP development, and prepared training material for taxation audits and corporate/self-assessment filings.
Education
Degrees, certifications, and relevant coursework
GOCertification, Digital Marketing
Completed Google Ads Search certification and social media/analytics related trainings to optimize campaigns and tracking.
Sunway College
ACCA Fundamentals, Business fundamentals
Completed foundational coursework and gained practical skills in data analysis and Microsoft Excel for business insights.
ULUniversity of Lahore
MBA, Business
Studied business-related subjects while supporting data and analytics efforts; contributed to skills in sales planning and data quality management.
BRBrainbench
Certification, Project Management
Completed certification(s) in project management and related technical skills to support digital marketing and analytics work.
UPUniversity of the Punjab
Bachelor of Arts, Statistics, Economics
Completed undergraduate studies focused on quantitative subjects and supported data consolidation and analysis across regions.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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