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Abeer Ashfaq

@abeerashfaq

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Data-driven product growth associate with expertise in SEO and analytics.

Zimbabwe

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What I'm looking for

I seek a collaborative environment that values data-driven decision-making and offers opportunities for growth.

I am a dedicated Product Growth Associate with a strong foundation in economics and political science, complemented by a Business Analytics Nanodegree from Udacity. My academic journey at Lahore University of Management Sciences equipped me with essential skills in data analysis, marketing communication, and entrepreneurship, which I have effectively applied in my professional roles.

At Dubizzle Labs, I successfully recommended strategic changes that boosted SEO rankings and increased organic traffic by 50% for Bayut KSA. My experience as an SEO Executive at Pakwheels further honed my skills, where I elevated search rankings and drove a remarkable 70% increase in organic traffic. I thrive on using data-driven insights to enhance user engagement and streamline reporting processes, ensuring that decisions are informed and impactful.

My passion for analytics extends beyond my professional roles; I have conducted extensive research projects that involved market analysis and customer sentiment evaluation. I am eager to leverage my skills in a dynamic environment where I can contribute to innovative marketing strategies and drive growth.

Experience

Work history, roles, and key accomplishments

Current

Product Growth Associate

Current

Dubizzle Labs

Feb 2024 - Present (1 year 5 months)

Recommended strategic changes to Bayut KSA website architecture, content, and other key factors to boost SEO rankings for target keywords. Increased high-intent organic traffic for Bayut KSA by 50% through improved internal linking strategies, and the development of new listing pages.

SEO Internal Linking Data Analysis Reporting Push Campaigns Google Analytics A B Testing Market Research

SEO Executive

Pakwheels

Jul 2023 - Jan 2024 (6 months)

Elevated PakWheels Autostore to #1 in search rankings, driving a 70% increase in organic traffic within just 6 months. Led comprehensive keyword research to uncover new opportunities for high-impact sections like used cars and new cars, significantly boosting organic traffic.

SEO Keyword Research Technical SEO Google Analytics SEMrush Ahrefs Screaming Frog

Product Analyst

Cbeyond

Sep 2022 - Jun 2023 (9 months)

Identified potential new products and services through market research and performed different data analysis to explore new technological opportunities. Developed a business and revenue model for products by conducting competitive analysis to generate a substantial stream of income.

Market Research Data Analysis Business Modeling Competitive Analysis Product Launch Product Design Product Development

Education

Degrees, certifications, and relevant coursework

Lahore University of Management Sciences (LUMS)

BSc (Hons) Economics and Political Science, Economics and Political Science

Activities and societies: Relevant Courses: Data Driven Marketing, Integrated Marketing Communication, Statistics and Data Analysis, Entrepreneurship, Econometrics, Sales Force Management, Retail Management

Studied Economics and Political Science, including courses in Data Driven Marketing, Integrated Marketing Communication, Statistics and Data Analysis, and Econometrics. Gained expertise in sales force and retail management.

Udacity

Nanodegree, Business Analytics

Activities and societies: Created an Excel workbook that contained summary statistics, dashboard, and forecast scenarios. Used SQL Query to pull data and to build visualizations. Built a Dashboard to illustrate data trends through Tableau.

Completed a Business Analytics Nanodegree, focusing on data analysis and visualization. Created Excel workbooks with summary statistics, dashboards, and forecast scenarios.