Open to opportunities

Irfan Ali

@irfanali5

Message

I am a marketing and sales professional driving growth through data-informed digital strategies.

Pakistan

Message

What I'm looking for

I seek a growth-focused marketing or sales role to apply data-driven digital strategies, lead generation, and GTM execution within a collaborative team, with clear pathways to strategic responsibility and career advancement.

I graduated with a Bachelor of Business Administration from the Institute of Business Administration, Karachi, and I bring hands-on experience across marketing, sales, and business development roles.

At my current role I executed targeted outreach via Meta Business Suite that increased lead generation by 30% and boosted MQLs by 40%, improved SEO to raise website traffic by 25%, and streamlined lead handoffs using Trello and Excel to accelerate follow-ups.

Previously I generated leads and secured six enterprise projects on Upwork and Fiverr as a business developer, completed 60+ daily outreach activities and product demos as a software sales trainee, and led market-research-driven GTM work for Abbott’s Glucerna to improve market penetration.

I’ve built data skills through a sales-forecasting project using R and linear regression, market-basket analysis, and qualitative research with SPSS and Atlas.ti, and I applied trade-marketing analysis in retail by visiting 30+ outlets for Samsung Pakistan. I seek roles where I can combine analytics and digital marketing to drive measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Sales Associate

Current

AsaanGhar Finance Limited

Mar 2025 - Present (6 months)

Executed targeted outreach via Meta Business Suite, increasing lead generation by 30% and MQLs by 40%; improved website traffic 25% through SEO and social media initiatives while streamlining lead handoffs to reduce response times.

Meta Business Suite SEO Social Media Management Lead Generation Trello Excel Competitive Analysis Marketing Analytics

Business Developer

Geeksof Kolachi

Oct 2024 - Feb 2025 (4 months)

Drove business growth by generating leads and securing 6 enterprise projects via Upwork and Fiverr, strengthening client relationships and ensuring on-time delivery of customized solutions.

Lead Generation Client Relationship Management Upwork Fiverr Project Management Cross Functional Collaboration Sales

Software Sales Trainee

Jungleworks

Jul 2024 - Sep 2024 (2 months)

Conducted 60+ daily outreach activities to identify and qualify leads, scheduled and delivered product demos, and engaged decision-makers to increase sales meeting conversions.

Cold Calling Lead Qualification Product Demos CRM Outbound Sales Prospecting Communication

Project Trainee

Abbott Laboratories

Jan 2024 - Jun 2024 (5 months)

Conducted market research for Glucerna to understand competitive landscape and consumer preferences, developed targeted sales strategies that improved market penetration, and implemented integrated go-to-market activities with cross-functional teams.

Market Research Sales Strategy Go To Market Cross Functional Collaboration Data Analysis

Education

Degrees, certifications, and relevant coursework

Institute of Business Administration, Karachi

Bachelor of Business Administration, Business Administration

2020 - 2024

Activities and societies: Key courses: Data Manipulation & Visualization; Trade Marketing; Sales Management; Analytical Approach to Marketing Decisions; Marketing Issues in Pakistan; Method of Business Research.

Completed a Bachelor of Business Administration at the Institute of Business Administration, Karachi (Aug 2020–Jun 2024) with coursework in Data Manipulation & Visualization, Trade Marketing, Sales Management, Analytical Approach to Marketing Decisions, Marketing Issues in Pakistan, and Method of Business Research.