At CR FITNESS HOLDINGS, I lead digital customer acquisition across 100 Crunch Fitness locations and direct paid media strategy within a $17M+ annual marketing plan. In 2026, in-house Meta campaigns for open clubs achieved a 67% lower average cost per lead than agency-managed campaigns.
I also oversee the Crunch Perks program, supporting 9,000+ business partnerships that account for 10% of membership sales. Earlier at CR FITNESS HOLDINGS, I grew the combined social media audience by 50%+ to more than 160,000 followers and launched a B2B social initiative that generated 700+ business partner sales and leads in three months.
