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Sean Higgins

@seanhiggins

I grow ecommerce revenue through paid search, Shopping, Performance Max, and data-driven ROAS optimization.

I’ve managed paid search and social programs for Augusta Precious Metals, Crealytics, Build.com, and ecommerce clients including lulus.com, with direct accountability for revenue and efficiency.

At Build.com, I reduced ad spend by $800K while increasing revenue by $3.6M through Google Shopping and Microsoft Ads optimization. I’ve also achieved 4.9x ROAS on non-brand search and led teams of up to 12 SEM specialists.

I build acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, Shopping, and Performance Max, using feed optimization, audience segmentation, bid automation, and AI-assisted reporting workflows.

Experience

Work history, roles, and key accomplishments

Current

Paid Search Consultant

Current

Freelance

Apr 2015 - Present (11 years 5 months)

Conducted SEM audits across Google Ads and Microsoft Ads, identifying wasted spend and structural inefficiencies. Developed campaign restructuring strategies across Shopping Ads, Performance Max, Search, and YouTube.

Google Ads Microsoft Ads Shopping Ads Performance Max YouTube Ads Bid Optimization Audience Segmentation Keyword Targeting

Senior Paid Media Manager

Augusta Precious Metals

Apr 2026 - Jul 2026 (3 months)

Managed $250K/month paid search, YouTube, and Meta campaigns for a gold IRA brand. Achieved 4.9x ROAS on non-brand search and built CEO-facing reporting infrastructure.

Google Ads YouTube Ads Meta Ads ROAS optimization Audience Segmentation AI Assisted Workflows performance reporting

Project Lead — Digital Marketing Manager

Crealytics

Jul 2024 - Apr 2026 (1 year 9 months)

Managed and mentored a team of 5 SEM and social specialists across enterprise retail client accounts. Oversaw paid search and social budgets up to $2M/month and developed strategies to scale non-brand acquisition.

Google Ads Microsoft Ads Meta Ads Performance Max Shopping Ads YouTube Ads Team Management Client Stakeholder Management Feed Optimization Search Query Analysis

Senior SEM Manager, Shopping Channels

Build.com

Dec 2018 - Sep 2019 (9 months)

Managed 7-figure monthly advertising budgets across multiple ecommerce product categories. Reduced ad spend $800K while increasing revenue $3.6M through advanced Shopping and Microsoft Ads optimization.

Google Shopping Microsoft Ads Budget Management Ecommerce Merchandising Alignment

SEM Manager, Plumbing Division

Build.com

Dec 2015 - Dec 2018 (3 years)

Managed paid search strategy for the company's highest revenue-producing ecommerce division. Led a team of 12 SEM specialists and negotiated migration from Adobe to Search Ads 360, reducing marketing technology costs 37%.

Paid Search Team Leadership Search Ads 360 Ecommerce Cost Reduction