At Publicis Groupe, I lead integrated media strategy across up to 18 international markets and manage annual paid-media investments in the double-digit millions. I developed a market-allocation model for Navigator Paper and contributed to LEGO’s F1 collaboration launch, driving an 18% direct-sales increment against the original forecast.
I also manage three media planners and help build capabilities across a 30-person specialist team. Previously, at Oniverse, my media initiatives contributed approximately 50% of direct e-commerce revenue for its Portugal brands; at Uniplaces, I managed social strategy across eight markets and grew multi-platform followers by 20%.
