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Nicole Widmer

@nicolewidmer

Marketing Manager at GPL Technologies / VFXnow, translating complex technology offerings into campaigns that drive client acquisition and revenue growth.

Portugal

Message

At GPL Technologies / VFXnow, I plan and optimize multi-channel campaigns for technology products and services, turning complex offerings into clear, audience-focused messaging. My work spans campaign strategy and execution, from targeting and messaging to performance monitoring.

I own email marketing strategy and execution in HubSpot, and develop landing pages, website content, and social content aligned with campaign objectives. I use KPIs and marketing analytics to identify optimization opportunities.

Earlier, I created storyboards, scripts, and visual concepts for Televisa advertising and social campaigns, and developed digital campaign and communication materials at Burson Cohn & Wolfe. I also wrote about music, film, and pop culture for Rolling Stone Mexico and created copy and content for campaigns across multiple industries at ORBE Medios Agency.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

GPL Technologies

Jun 2022 - Present (4 years 4 months)

Lead multi-channel marketing campaigns for technology products and services, translating complex technical offerings into clear messaging. Drive client acquisition and revenue growth through end-to-end campaign planning and optimization.

HubSpot Email Marketing Campaign Management Content Strategy Marketing Analytics LinkedIn Landing Pages Cross Functional Collaboration

Business Intelligence Analyst - Creative Team

Televisa

Oct 2022 - Mar 2024 (1 year 5 months)

Translated business and audience objectives into engaging communication strategies. Created storyboards, scripts, and visual concepts for television advertising and social media campaigns.

Storyboarding Script Writing Creative Strategy Social Media Campaigns Audience Analysis

Jr Account Executive

Burson Cohn & Wolfe

Oct 2021 - Jun 2022 (8 months)

Developed creative and communication materials including pitches, press releases, scripts, and digital marketing assets. Managed digital campaigns across Facebook Ads and Google Ads.

Facebook Ads Google Ads Copywriting Press Releases Campaign Management Client Communication

Content Manager and Community Manager

Adverso Agency

Oct 2021 - Jun 2022 (8 months)

Developed creative strategies based on qualitative and quantitative objectives, aligning content with audience and business goals. Planned and managed monthly social media content strategies across Instagram.

Content Strategy Social Media Management Instagram KPI Reporting Content Development

Writer and Digital Collaborator

Rolling Stone Mexico

Jan 2021 - Oct 2021 (9 months)

Wrote, edited, and uploaded evergreen notes on music, film, and pop culture. Contributed to copywriting for the digital magazine.

Copywriting Editing Content Management Pop Culture

Copywriter Jr., Account Executive Jr. and Community Manager

ORBE Medios Agency

Jan 2019 - Jul 2021 (2 years 6 months)

Planned and executed organic and targeted digital advertising campaigns across multiple brand accounts. Managed social media strategy and content creation for three brands, adapting messaging to different audiences and brand objectives.

Digital Advertising Social Media Strategy Content Creation Copywriting Public Relations Brand Management