Open to opportunities

Mafalda Beirão

@mafaldabeiro

Message

I lead social strategy and content campaigns that drive large-scale digital engagement.

Portugal

Message

I've led social media strategy, content production, and digital campaigns from concept through execution for brands including ActivoBank, BYD, and MTV Portugal.

As Digital Project Manager & Producer, I manage cross-functional teams, external partners, timelines, and day-to-day delivery to keep projects aligned and successfully executed.

Previously, as Social Media Team Lead, I managed Social Media Managers and Content Creators across content creation, platform execution, and community management.

With more than 10 years in social media and digital marketing, I've produced campaigns reaching 17M+ views across TikTok, Instagram, Facebook, LinkedIn, and YouTube.

Experience

Work history, roles, and key accomplishments

Current

Digital Project Manager & Producer

Current

ActivoBank

Jan 2024 - Present (2 years 7 months)

Managed end-to-end content production and digital campaigns. Coordinated cross-functional teams, external partners, and day-to-day project delivery.

Digital Project Management Content Production Campaign Management Cross Functional Collaboration Stakeholder Management

Social Media Team Lead

ActivoBank

Jan 2022 - Jan 2024 (2 years)

Led a team of Social Media Managers and Content Creators, managing content creation and media content across multiple platforms. Oversaw execution, community management, and performance reporting.

Social Media Management Team Leadership Content Creation Community Management Performance Analysis

Social Media Manager

The Hotel

Jan 2019 - Jan 2022 (3 years)

Managed social media strategies and editorial calendars for multiple national and international brands. Produced performance reports and campaign analysis.

Social Media Strategy Editorial Planning Content Creation Performance Analysis Campaign Management