Raquel Metelo

I’m a Social Media Manager and Photographer with experience across luxury hospitality, fashion, and cultural projects. I bring strong creative instincts and disciplined execution—building content strategy, keeping digital assets organized, and protecting brand consistency across channels.

In my current freelance role as a Project Manager (Boca a Boca), I lead integrated communication strategies across digital and offline touchpoints. I oversee content strategy and performance, manage client relationships as the primary point of contact, and direct cross-functional teams to deliver campaigns on time and to a high standard.

As Social Media Manager for Vila Vita Parc and other Vila Vita Group brands, I developed content strategies, engagement campaigns, and digital advertising. I created editorial plans and paid campaigns, analyzed performance with monthly reporting to optimize results, and coordinated the production of photographic and audiovisual content for digital platforms.

Earlier, I strengthened my foundation through ongoing freelance work as a Social Media Manager & Content Creator and as a Photographer & Content Creator (since 2012). At Lomography, I coordinated global digital asset management and community-focused social strategies, collaborating with marketing and creative teams across countries to maintain guidelines, increase user-generated content, and improve reach, engagement, and conversion.