Debora Zanette
@deborazanette
I build global social and creator strategies that drive acquisition, engagement, and conversion.
PortugalWhat I'm looking for
I lead global social strategy for Nestlé Nutrition, governing 700+ channels across 10+ brands, five zones, and 50+ markets. I launched FamilyNes on TikTok from scratch, reaching 8.3M views in its first month and enabling paid activation across 40+ markets.
I build creator, content, community, and measurement systems that connect social activity to commercial outcomes. My work includes deploying a global CreatorIQ framework, leading Sprinklr rollout, shaping platform partnerships with TikTok and Meta, and coordinating global agencies including Ogilvy, Publicis, and WPP.
Previously, I owned web, CRM, social, and paid media for FamilyNes across 25 European markets, scaling the active CRM database to 1.09M+ users. I’ve also led luxury travel retail activation at Pernod Ricard and advised major LATAM advertisers on campaign strategy and measurement at Meta.
Experience
Work history, roles, and key accomplishments
Owns global social strategy across 700+ channels, 10+ brands, and 50+ markets. Launched FamilyNes TikTok from scratch, achieving 8.3M views in month 1 and enabling paid activation across 40+ markets.
Owned Web, CRM, Social, and paid media across 25 European markets. Scaled database to 1.09M+ active users and led integrated customer journeys and content strategy.
Managed brand and digital activation for luxury wines and spirits across EMEA travel retail. Led 30 brand ambassadors and contributed to global eRetail best-practice guidelines.
Advised major LATAM advertisers on campaign strategy, creative performance, and measurement.
Supported brand planning, agency briefing, and campaign execution for seasonal and limited-edition launches.
Education
Degrees, certifications, and relevant coursework
Meta
Meta Certified Digital Marketing Associate, Digital Marketing
2025 - 2025
Meta Certified Digital Marketing Associate certification obtained in 2025.
Hyper Island
Postgraduate Diploma, Digital Data Strategy
2017 - 2018
Postgraduate Diploma in Digital Data Strategy from Hyper Island, completed in 2018.
ESPM
Bachelor of Arts, Marketing & Advertising
2012 - 2016
Bachelor of Arts in Marketing & Advertising from ESPM, completed in 2016.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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