Amanda Diaz

With a rich background in marketing and communications, I have cultivated a diverse and impactful career that spans across several countries, including Mexico, Germany, and Spain. Holding a Master's degree in Media and Communication Management from Hochschule Macromedia University of Applied Sciences, and a Bachelor’s degree in Communication, Advertising, and Public Relations from Universidad Panamericana, my academic foundation is strong and comprehensive.

My professional journey has seen rapid progression; from executing strategic marketing plans as a Marketing Specialist at Growth Institute to leading influencer marketing campaigns at DrSmile, and spearheading digital marketing strategies for international markets at DARNA Immobilien and RYDE. I've excelled in roles that required innovation and strategic thinking, managing to increase brand awareness and generate leads through multifaceted channels such as email, social media, and paid advertising.

I'm proficient in a range of tools and techniques, including CRM systems like HubSpot, project management tools such as Asana, and creative software like Illustrator and Premiere Pro. My expertise encompasses digital marketing, branding, social media management, and public relations, underpinned by a solid ability to analyze KPIs and enhance campaign performance.

My dedication to staying at the forefront of marketing trends and technologies, combined with my experience in diverse cultural settings, positions me as a dynamic and versatile professional ready to drive growth and innovation.