Open to opportunities

Carlos Gomez

@carlosgomez

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Inbound Marketing & e-Commerce specialist with over 8 years of experience.

Mexico

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What I'm looking for

I am looking for a role that allows me to innovate in digital marketing and e-commerce, fostering growth and collaboration in a dynamic team environment.

Digital Strategist and Web Experience Specialist with 10+ years of experience supporting e-commerce brands, marketing teams, and digital platforms through a combination of CMS development, marketing operations, customer journey optimization, and web experience management.

Experienced working across WordPress, HubSpot CMS, Shopify, and marketing ecosystems to improve UX, support lead generation initiatives, optimize conversion flows, and implement scalable digital solutions. Strong background collaborating with marketing, design, support, and operations teams to bridge strategy with technical execution.

Experience

Work history, roles, and key accomplishments

HubSpot CMS Developer

Zoek Marketing

Dec 2021 - May 2022 (5 months)

Led web development projects on HubSpot, creating custom templates for landing pages and emails. Collaborated with the marketing team to generate web assets for lead generation campaigns and integrated third-party apps using Zapier.

HubSpot Unbounce Zapier Web Development Email Marketing Lead Generation Figma HTML

e-Commerce Manager

DYLN Inc.

Jan 2020 - Jan 2022 (2 years)

Managed web development projects and enhanced user experience by analyzing customer journeys. Oversaw Shopify store management and implemented A/B testing for conversion rate optimization.

Shopify UX Design A B Testing Conversion Rate Optimization Customer Journey Team Leadership Analytics

Freelance Digital Marketing Specialist

Freelance

Mar 2019 - Dec 2020 (1 year 9 months)

Provided digital marketing and e-commerce solutions, including custom design integration, landing page creation, and third-party app management. Specialized in Google Analytics and troubleshooting.

Digital Marketing Google Analytics Shopify Troubleshooting Design Client Management

Web Director

Community Click

Jul 2017 - Jun 2018 (11 months)

Developed online strategies for clients, managed WordPress installations, and integrated marketing channels with e-commerce stores. Created landing pages for advertising campaigns and led technical project aspects.

Web Strategy WordPress Client Management Technical Leadership Debugging Project Management

e-Commerce Manager & Content Strategist

PuraKai

Feb 2015 - May 2017 (2 years 3 months)

Responsible for web development and enhancing user experience. Managed Shopify store and created automated email workflows while collaborating on marketing strategies.

User Experience Shopify Email Marketing Workflow Automation Marketing Strategy Team Collaboration

Web Director

Dies Agencia Creativa

May 2013 - Jan 2015 (1 year 8 months)

Created online strategies and managed website projects, including server management and theme configuration. Led technical aspects in client meetings and ensured successful project delivery.

Web Strategy WordPress Configuration Client Meetings Project Management Debugging

Education

Degrees, certifications, and relevant coursework

Universidad Autónoma de Baja California

Bachelor of Philosophy, Philosophy

2004 - 2008

As a self-taught web designer, amateur developer and IT enthusiast I knew I would make a career of my then hobby. So I ventured into philosophy and after a couple of years of school and a few entrepreneurship tryouts, I decided to drop out of the university and focused on my new developing career in Digital Marketing.