Open to opportunities

Barbara Alvear

@barbaraalvear

Message

Detail-oriented content creator with expertise in marketing and media.

Mexico

Message

What I'm looking for

I seek a dynamic role in a creative environment that fosters innovation and collaboration.

I am a detail-oriented content creator with a strong background in audiovisual projects, digital marketing, and BTL campaigns. My experience as a Content Marketing Manager at La Intuición has equipped me with the skills to develop monthly content strategies that align with client objectives and brand identity. I excel in coordinating pre-production logistics and leading on-site filming and photography, ensuring that every project runs smoothly and efficiently.

In addition to my managerial role, I actively analyze content performance and audience data to optimize strategies and boost campaign results. My passion for diverse endeavors in film, photography, fashion, and music drives me to deliver innovative and creative solutions. I am committed to maintaining clear communication with clients and integrating organic and paid efforts to maximize reach and ROI.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Manager

Current

La Intuición

Feb 2025 - Present (5 months)

Developed monthly content strategies and calendars aligned with client objectives, brand identity, and target audience insights. Coordinated pre-production logistics including location, props, talent, and equipment, and led on-site filming and photography.

Content Strategy Meta Ads Social Media Management Video Editing Data Analysis Client Relationship Management Digital Marketing Campaign Management Google Analytics SEO

Digital Marketing Manager

Alvear Electrónicos

Jun 2024 - Jan 2025 (7 months)

Designed and developed the company website, integrating Google Analytics to track traffic and performance metrics. Created and optimized the Google Business Profile and LinkedIn page to enhance local and professional visibility.

Google Analytics Google Business Profile LinkedIn Optimization Google Ads Lead Generation Brand Awareness Digital Marketing SEO Content Creation

Marketing Assistant

Print Point

Jan 2023 - May 2024 (1 year 4 months)

Designed and executed BTL strategies for events and brand activations. Coordinated cross-departmental project management while maintaining clear client communication.

BTL Strategies Event Management Project Management Client Communication Supplier Management Content Creation Social Media Marketing Campaigns

Education

Degrees, certifications, and relevant coursework

Tec de Monterrey

B.A. Communication and Digital Media, Communication and Digital Media

Completed a Bachelor of Arts in Communication and Digital Media. Minored in Digital Media Production, Film Production and Direction, and Social Media and Digital Strategy. Gained comprehensive knowledge in various aspects of digital communication and media.