Thanhbeau User
@thanhbeauuser
I grow global brands through integrated strategy, commercial leadership, and high-impact campaigns.
VietnamWhat I'm looking for
I've led brand growth and integrated marketing for Heineken, Carlsberg, Suntory PepsiCo, Techcombank, Samsung, and other global FMCG and financial brands. At Publicis Groupe Vietnam, I secured the agency's first US$1M Tiger retainer and US$500K in incremental scope revenue while building a six-person client service team from scratch.
I've translated brand strategy into award-winning commercial work, including Heineken Silver's “eKoin” campaign, which earned two Golds and a Bronze at MMA Vietnam 2022. Across senior client relationships, new-business pitches, and cross-functional delivery, I bring strategic brand leadership and commercial thinking to complex business challenges.
Experience
Work history, roles, and key accomplishments
Group Account Director
Publicis Groupe Vietnam
Dec 2023 - Feb 2025 (1 year 2 months)
Sole point of contact between regional and local Tiger brand teams, aligning strategy across client and agency organizations at C-level. Directed integrated campaign execution spanning strategy, creative, and production, securing a US$1M retainer and building a 6-person team.
Education
Degrees, certifications, and relevant coursework
Suffolk University
Master of Science, Finance
2009 - 2010
Master of Science in Finance from Suffolk University, Boston, MA, completed in 2010.
Suffolk University
Bachelor of Science, Marketing
2007 - 2009
Bachelor of Science in Marketing from Suffolk University, Boston, MA, completed in 2009.
Tech stack
Software and tools used professionally
Availability
Location
VietnamAuthorized to work in
Job categories
Skills
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