Open to opportunities

Himanshu Rai

@himanshurai2

Data-driven Digital Marketing Director driving app growth and ROI through performance marketing, influencer campaigns, and analytics.

India

Message

What I'm looking for

I'm seeking a senior marketing leadership role where I can scale mobile app growth through performance marketing, data-driven strategies and influencer programs in a collaborative, product-focused company that values measurable ROI.

I am a dynamic, results-oriented Digital Marketing Director with over seven years of experience driving app growth, optimizing paid media, and leading cross-functional teams. I scaled app downloads from 0 to 100,000 and managed large performance budgets, delivering measurable ROI.

I specialize in performance marketing, SEO/ASO, influencer programs, and marketing automation using tools like Google Analytics, Google Ads, Facebook Ads, MoEngage, Mailchimp, and Hootsuite. I have led IPL ad campaigns, improved domain authority and organic traffic, and built scalable content operations while collaborating closely with product and tech teams.

Experience

Work history, roles, and key accomplishments

Digital Marketing Director

Stock Squad App

Dec 2023 - Nov 2024 (11 months)

Led performance marketing and growth for Stock Squad App, scaling paid acquisition to 75 lakh INR/month and growing app downloads from 0 to 100,000 while managing a lifetime budget of INR 5 crore to optimize leads and installs.

Performance Marketing Google Ads Facebook Ads ASO App Growth Campaign Management Paid Media

Digital Marketing Manager

QRyde by HBSS

Mar 2022 - Dec 2023 (1 year 9 months)

Led QRyde's digital marketing strategy, increasing domain authority from 24 to 29, doubling website traffic within six months, and boosting user retention by 20% through targeted email campaigns.

SEO Content Marketing Email Marketing Analytics Growth Strategy Team Leadership Reporting

Digital Marketing Specialist

Alep Digital

Apr 2021 - Feb 2022 (10 months)

Managed Amazon Sponsored Ads with monthly budgets exceeding $50,000, enhanced Amazon SEO to improve product visibility, and ran cross-channel performance campaigns on Google and Facebook to drive conversions.

Amazon PPC Google Ads Facebook Ads Performance Marketing Analytics

Digital Marketing Executive

DPL Homes

Jan 2018 - Mar 2021 (3 years 2 months)

Developed and executed comprehensive digital marketing strategies across SEO/SEM, email, social and display campaigns to drive lead generation and strengthen brand presence.