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@debashishjewelbarua
Results-driven Digital Marketing Lead with 6+ years of experience.
I am a results-driven Digital Marketing Lead with over six years of experience in startup environments, consistently exceeding growth targets. My expertise lies in developing and executing data-driven strategies across various digital channels, which has led to a remarkable 3x growth in customer reach and a 40% uplift in conversion rates. I am skilled in lead generation and campaign management, adept at handling monthly budgets of up to 10 crore INR across platforms like Google, Meta, Taboola, and LinkedIn.
Currently, I spearhead multi-channel performance marketing efforts at Officebanao, where I generate qualified leads worth 100 crore INR monthly. I lead a cross-functional team focused on driving a return on ad spend (ROAS) of 6x, while integrating growth channels and CRM tools to enhance lead nurturing. My previous role as Performance Marketing Manager at Spinny allowed me to scale operations nationally, generating monthly revenues of 300 crore INR and achieving significant increases in web traffic and conversion rates through omnichannel strategies.
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Work history, roles, and key accomplishments
Officebanao
Jun 2023 - Present (2 years 5 months)
Spearheading multi-channel performance marketing efforts, generating qualified leads worth 100 crore INR monthly. Leading a cross-functional team to drive ROAS of 6x by controlling lead costs and exceeding performance benchmarks.
Spinny
Apr 2019 - May 2023 (4 years 1 month)
Led demand and supply-side campaigns, scaling operations from local to national levels and generating monthly revenues of 300 crore INR. Developed an omnichannel digital marketing strategy, achieving a 30% increase in web traffic.
FIS Global Services Ind Pvt Ltd
Jun 2018 - Nov 2018 (5 months)
Applied data-driven insights to optimize Google Ads campaigns, improving click-through rates and conversion performance. Provided expert guidance on ad creation, optimization, and troubleshooting.
Degrees, certifications, and relevant coursework
Post Graduate Diploma, Marketing
2017 - 2018
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