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pankaj yadav

@pankajyadav3

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Enterprising leader with 11 years in digital marketing strategies.

India

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What I'm looking for

I am seeking a challenging role in a dynamic organization that values innovation and growth, where I can leverage my expertise in digital marketing to drive impactful results.

As a seasoned Director of Performance Marketing with over 11 years of experience, I have successfully driven growth and crafted innovative marketing strategies across diverse industries, including EduTech, Healthcare, and Retail. My expertise lies in spearheading all aspects of digital marketing, from SEO and SEM to social media and email campaigns, consistently generating significant business results. Notably, I have contributed to generating approximately USD 23 million in business for my organizations.

Throughout my career, I have demonstrated excellence in devising brand strategies and executing multi-channel campaigns that enhance visibility and drive measurable results. I take pride in leading high-performing teams, fostering a culture of collaboration and innovation, and achieving ambitious targets. My notable accomplishments include reducing Cost Per Lead (CPL) for Ford Motors and achieving a remarkable 400x budget scalability at AppitSimple, showcasing my ability to deliver exceptional ROI and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Director of Performance Marketing

Current

Skillbook Academy

Nov 2021 - Present (3 years 8 months)

Spearheaded a team of digital marketing experts, delivering exceptional results in student enrollment and revenue growth within the education sector through innovative and data-driven strategies. Orchestrated comprehensive digital marketing initiatives, including SEO, SEM, social media, content marketing, and email campaigns, significantly enhancing brand visibility and maximizing conversion rates

Digital Marketing SEO SEM Social Media Marketing Content Marketing Email Marketing Data Analysis Team Leadership Revenue Enrollment Growth

Paid Marketing Manager

AppitSimple

Feb 2021 - Nov 2021 (9 months)

Drove a team of four marketing professionals to exponentially scale campaign budgets by 1000x within six months, achieving an exceptional 200% return on investment (ROI). Designed and executed high-impact digital marketing strategies for CallHippo, significantly increasing lead generation.

Paid Marketing Digital Marketing Strategy Campaign Management ROI Optimization Team Leadership Budget Management Lead Generation Google Ads

Campaign Manager

Singleinterface (Smile Group)

Oct 2018 - Feb 2021 (2 years 4 months)

Successfully strategized and executed result-driven Google Search campaigns for globally recognized brands, including Ford Motors, Tata Motors, and Yum Brands. Effectively managed a substantial monthly budget of ₹35 lakhs, achieving outstanding performance metrics and maximizing campaign ROI.

Campaign Management Budget Management ROI Performance Metrics Client Management Digital Marketing

Digital Marketing Strategist

Brandage Media (Healthians)

Sep 2017 - Jul 2018 (10 months)

Steered reporting and optimization of lead generation campaigns across Google Ads, SEO, social media, Online Reputation Management (ORM), and large-scale email marketing initiatives. Drove measurable growth and engagement for clients.

Digital Marketing Strategy Lead Generation Google Ads SEO Social Media Reputation Management Email Marketing Campaign Optimization Reporting

SEO Analyst

Jaarvis Technology Group

Sep 2014 - Jun 2017 (2 years 9 months)

Secured 3rd position in industry rankings by generating 5,000 high-quality backlinks within 3 months for over 5 firms. Effectively managed digital ad campaigns for education and event-based companies, driving visibility and engagement.

SEO Backlinks Engagement Keyword Research Analytics

SEO Executive

Alliance Web Solution (India Internet)

Oct 2013 - Jul 2014 (9 months)

Commenced career as an SEO Executive, gaining foundational experience in search engine optimization techniques. Supported various digital marketing initiatives to improve online presence and search rankings.

SEO Search Engine Optimization Digital Marketing Keyword Analysis Link Building

Education

Degrees, certifications, and relevant coursework

Narsee Monjee Institute of Management Studies

MBA/ PGDM, Marketing

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies and management principles.

Visveswaraiah Technological University (VTU)

B.Tech./ B.E., Computer Science Engineering

Earned a Bachelor of Technology in Computer Science Engineering. Gained foundational knowledge in computer science principles and engineering applications.