I've led consumer marketing and brand strategy across SolarSquare, Tripoto, The Better India, and independent consulting engagements. My work combines brand positioning, integrated campaigns, content, CRM, creator collaborations, and conversion-focused funnels.
At SolarSquare, I led brand and digital campaigns across Meta, YouTube, and the Google ecosystem, building acquisition funnels across paid ads, UGC, influencers, email, WhatsApp, and offline activations. I generated 7,500+ leads and 175 conversions in six months, while managing a ₹1 crore IMC campaign across four growth markets.
At Tripoto, I built SEO-led editorial and UGC ecosystems that delivered 30–50% month-over-month community growth and ranked for 80K+ keywords. I also launched 150+ workshops and creator-led events generating ₹70L+ annual revenue through funnels, landing pages, newsletters, and WhatsApp journeys.
As a consultant, I've repositioned brands, translated founder vision into consumer-facing language, and built campaigns for solar, education, fitness, Cumin Co, and Yamaha. I've also authored LEGO Star Wars: Free The Galaxy and bring an editorial eye to brand voice, messaging, and content systems.
