Open to opportunities

Ishita Tenjerla

@ishitatenjerla

Message

Brand and Marketing Strategist translating insights into positioning and copy.

India

Message

What I'm looking for

I’m looking for a role where I can own brand positioning and messaging, pair research with performance (ads/email/SEO), and collaborate closely with founders to turn insights into high-impact campaigns.

I’m a Brand and Marketing Strategist who turns audience insights into brand positioning, strategy, and copy that founders and teams can act on. I’ve worked across esports and consumer brands, building positioning recommendations and campaign messaging grounded in research.

In recent roles, I’ve led multi-channel marketing strategy and content calendars across LinkedIn and Instagram, managed end-to-end production planning for shoots, podcasts, and social campaigns, and executed projects using AI marketing tools and emerging digital trends. I also deliver brand audits, competitive analysis, and SEO-optimised content strategies to improve organic visibility.

Whether I’m developing Google and Meta ad copy, running email campaigns, or shaping a brand playbook from the ground up, I focus on clarity—how the audience thinks, what the brand says, and how the message performs. I’m especially energized by strategy work that combines brand, performance, and storytelling.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter

Current

Freelance

Nov 2025 - Present (6 months)

Delivered brand strategy, positioning, and copy for clients across esports and consumer sectors. Developed Google and Meta ad copy and created SEO-optimised blog content strategies for manufacturing, automotive, and fashion brands.

Brand Strategy Positioning Copywriting SEO Content Strategy Campaign Planning Marketing Communications Audience Research

Brand Strategist

Futuready

May 2025 - Nov 2025 (6 months)

Collaborated with senior leadership on brand positioning and multi-channel marketing strategy across LinkedIn and Instagram, managing content calendars across client accounts. Led end-to-end production planning for brand shoots, podcasts, and social campaigns, and conducted brand audits and competitive analysis to guide positioning recommendations.

Brand and Product Positioning Marketing Strategy LinkedIn marketing Instagram Marketing Campaign Planning Competitive Analysis Content Planning

B2C Marketer

Bharatsure

Mar 2025 - May 2025 (2 months)

Led end-to-end strategy and execution for email campaigns, improving CTR by 4.3% and outperforming the insurance industry average by 1.4%. Conducted consumer research to map target segments and supported brand voice development while building a LinkedIn brand playbook with co-founders.

Email Marketing CTR Optimization Consumer Research Segmentation Brand Voice Development B2C Marketing Campaign Execution

Copywriter

The Starter Labs

Jun 2024 - Oct 2024 (4 months)

Produced brand copy for clients across F&B and education sectors, aligning messaging to each brand’s voice and audience. Developed SEO-driven long-form blogs and created social media and copywriting strategies, including campaigns for Hard Rock Cafe using cultural trends and brand heritage.

Copywriting Marketing Communications Social Media Strategy Brand Voice Development Content Marketing Campaign Development Cultural Trends Messaging

Copywriter Intern

Futuready

Jan 2024 - Feb 2024 (1 month)

Wrote social media copy and generated content ideas to support digital campaigns and improve brand engagement. Assisted with content planning to align messaging with campaign goals.

Social Media Copywriting Marketing Communications Content Planning

Copywriter Intern

Futuready

Jun 2023 - Aug 2023 (2 months)

Created social media copy for brands across industries including F&B and trade shows, contributing campaign content ideas. Supported digital marketing communication efforts by aligning posts to brand goals.

Social Media Copywriting F&B Messaging Marketing Communications Brand Voice

Content Writer Intern

Futuready

May 2022 - May 2022 (0 months)

Created long-form explainer articles and internal marketing materials to support brand communication initiatives. Contributed to content creation aimed at improving brand messaging and internal alignment.

long form content writing Brand Communications Content Development Copywriting Research Assisted Writing

Content Strategist Intern

Pixstory

Jun 2021 - Jun 2021 (0 months)

Wrote daily lifestyle and productivity blogs and contributed to content strategy. Supported ongoing content creation efforts by delivering consistent articles aligned with the publication’s themes.

Content Strategy Blog Writing Lifestyle Content Productivity Editorial Writing Audience Engagement

Education

Degrees, certifications, and relevant coursework

Sophia College for Women

Bachelor of Arts, Strategic Communication & Journalism

2021 - 2024

Grade: Merit scholarship (academic excellence)

Earned a B.A. in Strategic Communication & Journalism with a merit scholarship for academic excellence. Focused on marketing, strategic communication, and audience research.