Content Strategist | Brand Strategist | Founder Positioning & LinkedIn Growth
Looking for a job
Sumona Digital
@sumonad
Content and Brand Strategist with 3+ years building narrative-led content systems, strategies and brands. Delivered 5M+ impressions
IndiaWhat I'm looking for
I build brand narratives that consumers actually remember and that founders and marketing teams can scale.
Over 5+ years, I've shaped positioning, tone-of-voice and content strategy for 15+ founders and brands, 5M+ organic impressions and measurable inbound trust.
What I actually do:
- Brand positioning and messaging architecture
- Consumer research turned into ideas
- Tone of voice guides for social, the founder's own profile
- Content strategy and editorial calendars built from consumer insight
- Copywriting for social posts, long-form, newsletters, scripts and founder ghostwriting
Client A: Closed $32 deal via DM
Client B: 32K+ impressions within a week of posting
Client C: Got featured in India’s trusted media outlets
I've worked across agency, freelance, and B2B/D2C giving me both the builder's and the buyer's view of a brand's journey to market.
Let’s connect for a 10 mint call: contactsdnow@gmail.com
Experience
Work history, roles, and key accomplishments
Current
Drove 5M+ combined impressions by building viral post formats, content strategy and founder positioning for 10+ founders. • Developed messaging strategy, tonality, calendars and content systems to support audience growth and inbound leads. • Built AI-assisted research and writing workflows, cutting content production time by 40%. • Analyzed performance data, improving average post
reach by 80%+
HC
Current
Personal Branding Executive
House of Creators
Sep 2025 - Present (11 months)
Drove 5M+ combined impressions by building viral post formats, content strategy and founder positioning for 10+ founders. Developed messaging strategy, editorial calendars and content systems to support audience growth and inbound leads.
SE
Current
LinkedIn Growth Specialist
Self-Employed
Jul 2024 - Present (2 years 1 month)
Built organic thought leadership and community growth strategy for 15+ founders through tailored content and positioning. Delivered 130K+ impressions in a single week for a client through strategic content and audience positioning.
LinkedIn Growth Specialist
topmate
Jul 2024 - Sep 2025 (1 year 2 months)
• Built organic thought leadership and community growth strategy for 15+ founders through tailored content and positioning. • Delivered 130K+ impressions in a single week for a client through strategic content and audience positioning. • Built repeatable founder positioning frameworks spanning audience research, narrative development and content planning across
industries.
SL
Client Relationship Manager
Saffron Tech Pvt. Ltd.
Mar 2024 - Jul 2024 (4 months)
Built and maintained client relationships, driving a 30% increase in retention. Translated client needs into creative briefs, coordinating cross-functional teams to deliver projects.
Sr. Business Development Executive
Callistus blinds
Feb 2021 - Mar 2024 (3 years 1 month)
• Drove $129K in revenue growth via strategic partnerships across five regions; closed a $32K deal by aligning LinkedIn profile storytelling
with sales intent. • Developed CXO-tailored pitch decks and narratives, achieving a 35% increase in business. • Shaped GTM messaging and positioning for product launches, generating 100+ warm leads monthly through B2B & B2C outreach.
CB
Sr. Business Development Executive
Callistus Window Blinds
Feb 2021 - Mar 2024 (3 years 1 month)
Drove $129K in revenue growth via strategic partnerships across five regions; closed a $32K deal by aligning LinkedIn profile storytelling with sales intent. Developed CXO-tailored pitch decks and narratives, achieving a 35% increase in business.
AL
Social Media Specialist
Asaan Pvt. Ltd.
Aug 2019 - Sep 2020 (1 year 1 month)
Built and executed multi-platform brand content strategies across LinkedIn, Facebook and Instagram.
Education
Degrees, certifications, and relevant coursework
Maharishi Dayanand University
Bachelor of Technology, Computer Science
Pursued a Bachelor of Technology in Computer Science.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
United States
Australia
New ZealandSocial media
Job categories
Brand StrategistContent StrategistBrand StrategistContent ManagerContent Marketing ManagerSocial Media StrategistLinkedIn Ads SpecialistCommunity ManagerCopywriterBusiness Development ExecutiveClient Relationship ManagerContent Marketing StrategistMarketing Content StrategistContent Strategy SpecialistSEO Content StrategistDigital Content StrategistBrand Content StrategistCreative Content StrategistContent Strategy Manager
Skills
Content WritingContent StrategyPositioning And MessagingEditorial CalendarBrand MarketingAI ToolsCross functional CoordinationBrand storytellingSocial Media StrategyLinkedIn Sales NavigatorLinkedIn marketingExecutive GhostwritingContent SystemsEditorial StrategyEditorial PlanningBrand VoiceMessaging StrategyThought LeadershipAudience ResearchCommunity StrategyCopywritingghostwritingStorytellingseo writingEditorial Calendar ManagementContent PerformanceGoogle AnalyticsStakeholder ManagementAgile Project ManagementSWOTContent OptimizationNotionCanvaSlackGoogle WorkspacePrompt EngineeringClaudeChatGptLoopsCustomer Relationship Management
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