Open to opportunities

Gunjan Massey

@gunjanmassey

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Experienced marketing professional with a focus on content and communications.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can leverage my skills in content and brand management to drive impactful marketing initiatives.

I am a seasoned marketing professional with extensive experience in content creation, communications, and brand management. My career has been defined by a commitment to delivering measurable results, having successfully managed key accounts for renowned companies such as Johnson & Johnson and Lockheed Martin. I excel in crafting integrated marketing strategies that enhance brand visibility and drive revenue growth.

Throughout my career, I have demonstrated expertise in developing content strategies that align with business goals, resulting in significant increases in user engagement and website traffic. My role as a Marketing Consultant has allowed me to lead cross-channel marketing initiatives, optimize SEO strategies, and utilize data analytics to track performance and ensure ROI. I am passionate about storytelling and creating compelling narratives that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Freelance

Jan 2022 - Present (3 years 7 months)

As a Freelance Marketing Consultant, I develop and execute content strategies that align with brand goals, producing high-quality content that generates engagement. I lead cross-channel marketing strategies, increasing organic traffic and improving lead conversion rates. My role includes collaborating with design teams and utilizing data analytics tools to optimize content performance.

Content Strategy SEO Digital Marketing Brand Management Data Analytics Copywriting Social Media Marketing UX Design Marketing Automation

Program Manager - Channel Marketing

IBM India Pvt. Ltd.

Jan 2016 - Jan 2022 (6 years)

Led content marketing strategies for IBM’s PartnerWorld portal, significantly boosting user engagement and traffic. Managed content localization and spearheaded technology migration, enhancing portal functionality. Leveraged analytics to optimize content performance, contributing to increased partner engagement and revenue growth.

Content Marketing Project Management UX Design Analytics Stakeholder Management Localization Digital Strategy Revenue User Engagement

Marketing & Events Manager - Industry Marketing

Agile Software Pvt. Ltd.

Jul 2004 - Apr 2014 (9 years 9 months)

Managed the Customer Reference Program, enhancing client relationships and driving brand advocacy. Developed marketing collateral that supported lead conversion and revenue growth. Executed targeted campaigns that increased qualified leads and identified new market opportunities.