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Ash Av

@ashav

I build customer marketing and brand campaigns that drive visibility, engagement, and retention.

I've led customer marketing, brand strategy, and research positioning at Great Place To Work India, strengthening brand consistency and market credibility through media partnerships, research reports, and amplification campaigns.

I led GPTW India’s CND 2025 campaign to 181% participation growth and 350+ earned media posts in one day. My webinars increased client brand visibility by 68%, while post-event efforts generated an 82% increase in brand mentions and 300+ social posts.

Earlier, I grew LinkedIn followers beyond 100k at a 9.5% average engagement rate, managed website content generating 48k monthly visitors, and delivered B2B email campaigns with over 4% CTR. I've also created B2B, technical, organic, paid, and influencer campaigns across content agency and digital marketing roles.

Experience

Work history, roles, and key accomplishments

Current

Brand & Research Consultant

Current

Great Place To Work India

Apr 2026 - Present (5 months)

Leading branding initiatives to strengthen brand consistency and market positioning. Managed media partnerships with leading publications and authored research reports for brand positioning.

Brand Strategy Customer Marketing Marketing Campaigns Campaign Planning Social Media Strategy Content Marketing Project Management Email Marketing Writing Excel Google Analytics Influencer Marketing Client Engagement and Retention Product and Growth Marketing

Customer Marketing & Communications Specialist

Great Place To Work India

Nov 2024 - Mar 2026 (1 year 4 months)

Led end-to-end customer marketing to boost brand loyalty, retention, and lifecycle engagement. Drove GPTW India's CND 2025 campaign, delivering 181% growth in participation and 350+ earned media posts in one day.

Customer Marketing Brand Strategy Marketing Campaigns Campaign Planning Social Media Strategy Content Marketing Project Management Email Marketing Writing Excel Google Analytics Influencer Marketing Client Engagement and Retention Product and Growth Marketing

Senior Brand & Marketing Analyst

Great Place To Work India

Nov 2022 - Nov 2024 (2 years)

Strategised and executed social media initiatives, expanding followers to over 100k with an average engagement rate of 9.5% on LinkedIn. Led content marketing initiatives on workplace culture and managed website content, generating an average monthly traffic of 48k visitors.

Social Media Strategy Content Marketing UX Writing Web Content Management B2B Email Marketing Brand Strategy Marketing Campaigns Campaign Planning Project Management Email Marketing Writing Excel Google Analytics Influencer Marketing Client Engagement and Retention Product and Growth Marketing

Senior Content Writer

Spacebar Content Marketing Agency

Aug 2022 - Nov 2022 (3 months)

Executed B2B social media strategies that strengthened brand presence and engagement. Produced technical content across Finance, AI, and Shipping, reinforcing industry authority.

Content Marketing Social Media Strategy Writing B2B Marketing

Digital Marketing Executive

Econz Digital

Jun 2021 - Jul 2022 (1 year 1 month)

Strategised and executed organic and paid campaigns, driving engagement and conversion. Developed and executed impactful email marketing initiatives and spearheaded social media and content creation strategies.

Digital Marketing Email Marketing Social Media Strategy Content Marketing SEO Google Ads Influencer Marketing Campaign Planning