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Himaja Reddy Maddika

@himajareddymaddika

Message

I drive data strategy and RevOps analytics, translating KPIs into actionable insights and measurable ROI.

United States

Message

What I'm looking for

I’m looking to lead a Director-level Data Analytics mission—governance, single-source architecture, and RevOps/BI analytics that drive ROI. I want cross-functional partnership, measurable impact, and thoughtful use of GenAI automation to accelerate decisions.

I’m a results-driven analytics leader with 6+ years of experience delivering insights for FAANG+ clients (Meta, Amazon & Airbnb) and public and healthcare sectors. I combine Business Intelligence, CRM analytics, and operational planning to improve planning accuracy, ROI, and decision speed.

I specialize in Workday (Adaptive Planning), Power BI, SQL, and ERP ecosystems, using governance and “single source of truth” architectures to strengthen cross-functional data integrity. In recent roles, I’ve overhauled analytics architecture to improve reporting speed by 32%, reduced manual reporting by 50%, and automated documentation and insights with Microsoft Copilot—improving reporting efficiency by 30%.

I also lead GTM and RevOps analytics end-to-end—pipeline health, ACV-based reporting, forecast support, and churn/retention insights—partnering with Sales, Marketing, and Customer Success to surface at-risk accounts and renewal drivers. With a track record of leading teams (including mentoring junior analysts) and building executive dashboards and self-serve reporting, I’m looking to scale these capabilities as a Director of Data Analytics.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager Data & Analytics

Current

The National Foundation for Advancement in Arts

Sep 2025 - Present (9 months)

Led enterprise data strategy and governance using Salesforce and Workday to automate operational planning and donor reporting. Redesigned data models and reporting workflows, improving cross-functional reporting speed by 32% and enabling consistent KPI tracking via a single source of truth.

Salesforce Workday Adaptive Planning Data Governance Data Modeling KPI Reporting Process Automation ETL Data Integration

Senior RevOps Analyst

FullFunnel

Aug 2025 - Apr 2026 (8 months)

Served as an GTM analytics partner for B2B SaaS stakeholders, building pipeline, ACV, and forecast reporting in Salesforce, Marketo, and HubSpot for weekly leadership reviews. Analyzed conversion rates, stage velocity, and marketing-attributed pipeline and developed churn/retention insights for at-risk renewal targeting.

Salesforce Marketo HubSpot

Business Intelligence & Strategy Analyst

University of South Florida

Aug 2023 - May 2025 (1 year 9 months)

Delivered stakeholder-driven analytics by aligning 10+ initiatives with institutional objectives and building end-to-end workflows using SQL, SAS, and R. Developed Power BI dashboards integrating EHR, Workday, and MS Dynamics 365 data, reducing manual reporting by 50%, and piloted Microsoft Copilot to improve reporting efficiency by 30%.

SQL Power BI SAS R SPSS Predictive Analytics Microsoft Copilot

Marketing & Customer Analytics Analyst

Uplers Solutions Pvt. Ltd.

May 2022 - Jul 2023 (1 year 2 months)

Led performance analytics for clients including Airbnb, Meta, Amazon, and CuraLife, improving ROI by 22%. Built Power BI dashboards consolidating data from Salesforce, HubSpot, and Workday and integrated campaign tracking with Workday Financials and SAP ERP to increase stakeholder visibility by 35%.

Power BI SQL Salesforce HubSpot Workday A B Testing SAP ERP Confluence

Analyst Business Operations

Borderless Access Pvt. Ltd.

Jul 2021 - Apr 2022 (9 months)

Coordinated stakeholders, offshore developers, and operations teams via Smartsheet and Jira to deliver structured project workflows and improve task clarity by 25%. Built Power BI/Tableau dashboards and optimized SQL-based ETL pipelines, improving data refresh efficiency by 40% and raising NPS by 12 points.

Smartsheet Jira SQL ETL Power BI Tableau Dashboards

Business Operations & Project Manager

Sreeja Constructions

Jun 2018 - Jul 2019 (1 year 1 month)

Managed project budgets, timelines, and contractor coordination using Smartsheet and Excel to ensure alignment with engineering deliverables and finance reporting. Streamlined documentation and regulatory workflows by integrating project data into Tally ERP and shared SharePoint folders to maintain compliance and on-budget execution.

Smartsheet Excel Budgeting Project Coordination SharePoint Regulatory Workflows Compliance Reporting

Education

Degrees, certifications, and relevant coursework

University of South Florida

Master of Science, AI Business Analytics and Information Systems

2023 - 2025

Grade: GPA: 3.8/4.0

Earned a Master of Science in AI Business Analytics and Information Systems. Developed advanced analytics and AI-enabled information system capabilities for business decision-making.

International School of Business & Research

PGDM (MBA equivalent), Business Management and Analytics

2019 - 2021

Grade: GPA: 4.0/4.0

Completed a PGDM (MBA equivalent) in Business Management and Analytics. Built foundations in business management alongside analytics-focused training.