Hieu Vu

Leads a portfolio of digital growth and product initiatives for SME and consumer-facing businesses, from problem definition and customer journey design through MVP scope, launch, measurement, and iteration. Builds AI-enabled growth and operating systems across websites, CRM/automation, analytics, content, and customer journeys.

Led nationwide digital growth and acquisition strategy with monthly investment above VND20B, managing acquisition efficiency, customer growth, retention, and app usage for a high-frequency mobility platform. Led growth go-to-market for the Laos launch, delivering 200K installs and 80K new users in the first month.

Led digital growth campaigns across CASA, Cards, and E-Banking, working with business and channel teams to increase acquisition, product adoption, and customer engagement. Launched the digital eKYC acquisition funnel, generating 500K+ new accounts in 2021 while reducing onboarding cost.

Developed brand and growth strategy and led client acquisition for accounts including Gamuda Land, VPBank, Masterise Homes, and Hong Ngoc Hospital. Managed digital marketing and business projects from strategy through execution, aligning campaign delivery with client commercial objectives.

Led growth and communication programs for VinMart Scan & Go, VinID Pay, and e-wallet propositions, supporting VinID's role as a daily payment and loyalty app. Drove 1M+ new users and maintained 300K DAU, contributing to market penetration and recurring app usage.

Led sponsorship sales, media partnerships, and multi-channel marketing for a major international music festival in Hanoi, securing funding and brand collaborations.

Managed sales and marketing planning, client relationships, and media campaigns across consulting, digital, and publishing environments.

Training in business planning, financial strategy, HR, and organizational capability building.

Executive training in strategic planning, financial management, branding, and operations, selected as one of 30 entrepreneurs nationwide.

Bachelor of Electronics & Telecommunications from Hanoi University of Science and Technology, completed in 2010.