At Access Intelligence, I owned audience strategy, segmentation, enrichment, and database health across seven B2B brand verticals in Omeda. I analyzed audience behavior, firmographic data, intent signals, lead quality, and revenue attribution to guide business decisions.
I designed a nine-tab account intelligence framework analyzing 9,366 contacts across engagement, product interest, web behavior, email activity, and Bombora intent. The analysis identified account momentum and sales opportunities.
I also analyzed content behavior across nine event tracks, identifying 639 high-intent contacts among 1,541 active users and recommending targeted nurture strategies. In recurring acquisition work, I profiled 8,865 newly acquired contacts and classified 96% of records.
As an Audience Marketing & Analytics Specialist at Access Intelligence, I managed audience health and growth strategy across five account teams, contributing to approximately 30% year-over-year growth in active audiences. Earlier, as an Enterprise Business Development Representative at Contentsquare, I generated approximately $100K in new pipeline by connecting customer challenges with digital optimization solutions.
