Looking for a job

Gerrit Maxwell

@gerritmaxwell

Advertising analytics specialist at Comcast Advertising who built a Looker inventory dashboard with automated QA flags for ad campaigns.

United States

Message

At Comcast Advertising, I analyzed competitor ad spend, category trends, and channel mix in MediaRadar to uncover prospecting opportunities for sales teams. That research contributed to three Sales Incentive wins in 2024.

I consolidated more than 240,000 political ad-spend records from multiple sources into a Power BI model. I also built and rolled out a Looker inventory dashboard with automated QA flags for category conflicts.

For an $8.8M automotive account, I owned monthly and quarterly post-campaign reporting and turned multiscreen and streaming delivery results into recommendations. I used first-party and Experian audience data to develop targeting recommendations for proposals and RFPs.

Earlier, I qualified new-business leads at Comcast Advertising and managed social engagement and brand reputation at General Motors. I’m an MBA candidate at Indiana University's Kelley School of Business, studying marketing and data analytics.

Experience

Work history, roles, and key accomplishments

Account Specialist, Enterprise Sales Development

Comcast Advertising

Nov 2023 - Sep 2026 (2 years 10 months)

Analyzed competitor ad spend, category trends, and channel mix in MediaRadar to identify prospecting opportunities, contributing to multiple sales wins. Built Power BI and Looker dashboards with data-quality checks and streamlined reporting workflows.

Sales Coordinator, Cross-Market Sales Development

Comcast Advertising

Feb 2023 - Nov 2023 (9 months)

Maintained CRM data accuracy and managed sales trackers for IL, IN, and MI sales teams. Qualified new-business leads with ZoomInfo and market data, building prospecting research and pre-sale proposals.

CRM Salesforce ZoomInfo Market Data Prospecting Lead Qualification Sales Planning Reporting

Social Media Customer Care Specialist

General Motors

Feb 2022 - Feb 2023 (1 year)

Managed daily social engagement and brand reputation for a major automotive brand, triaging inquiries and routing high-value leads to conversion and brand marketing teams while surpassing engagement benchmarks.

Social Media Management Customer Service Brand Reputation Lead Routing Engagement

Assistant Manager & Group Events Coordinator

Celebration Cinema

Dec 2017 - Jan 2022 (4 years 1 month)

Coordinated private screenings and corporate group events end-to-end, from client booking through post-event follow-up.

Event Coordination Client Management Booking Follow up

Education

Degrees, certifications, and relevant coursework

Indiana University, Kelley School of Business

Master of Business Administration, Marketing

2024 -

Pursuing a Master of Business Administration with a focus on Marketing, expected to complete in May 2027. Coursework includes Market-Driven Growth Strategies and Data Analytics.