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Heloisa Ceni

@heloisaceni

Enterprise Sales professional with 9+ years in cybersecurity, compliance, strategic partnerships and complex B2B deals across global markets

Brazil

Message

I’m an Enterprise Sales and Strategic Partnerships professional with 9+ years of experience in cybersecurity, compliance, Web3, and emerging technologies. I specialize in complex B2B sales, strategic accounts, and consultative selling across LATAM, the US, Europe, and Asia.

At Hacken, I generated close to $1M in annual bookings, selling cybersecurity and compliance services including security audits, penetration testing, red teaming, bug bounties, and AI security assessments, with enterprise retainers averaging around $200K.

Previously, I was CoinFabrik’s top sales performer for four consecutive years, contributing 39% of company revenue in 2024 and maintaining 93% client satisfaction. I’m particularly interested in cybersecurity, AI security, GRC/compliance, enterprise technology, and strategic partnerships.

Experience

Work history, roles, and key accomplishments

Senior Account Executive

Hacken

Apr 2025 - Sep 2026 (1 year 5 months)

Enterprise end-to-end sales and business development leader with 9+ years selling cybersecurity, security audits, and compliance.
Track record of closing high value consultative deals with financial institutions, structuring retainer agreements, and navigating regulatory frameworks including MiCA.

Account Executive

Coinfabrik

Dec 2019 - Apr 2025 (5 years 4 months)

Top Sales Performer for 4 consecutive years, while maintaining a 93% client satisfaction rate. Built and maintained strong client relationships, prospecting and opening markets across the US,
Europe, Asia, and South America.