Open to opportunities

Helmi Hasan

@helmihasan

Message

Media-driven content leader who builds authority content engines to grow audiences and inbound pipeline.

Malaysia

Message

What I'm looking for

I seek roles where I can lead content strategy and build authority-driven audience engines—working with mission-driven teams to drive organic growth, inbound pipeline, and brand leadership.

I am a media-driven content leader who builds authority-based content engines that grow audiences, establish thought leadership, and convert attention into qualified pipeline. I have led editorial and growth strategy at an affiliate marketing SaaS company, founded content and inbound agencies, and advised coaches, consultants, and SaaS professionals to translate domain expertise into high-performing video and owned-audience systems.

My work has produced measurable results: organic traffic growth of 15%, a 10% increase in advertiser acquisition, email engagement raised to 40% open/10% CTR, a coach's breakout 100x video, and audience growth from 6K to 13K for a consultant. I combine brand building across SaaS, creator businesses, and hospitality with a mechanical engineering foundation and a hands-on, storytelling-first approach to content strategy.

Experience

Work history, roles, and key accomplishments

Current

Founder & Consultant

Current

Helmi Hasan Media

Jan 2023 - Present (3 years 2 months)

Built DFY content and inbound funnel systems for coaches, consultants, and B2C businesses, growing channels (e.g., a personal finance channel to 9,000 subscribers) and generating qualified leads via YouTube and storytelling campaigns.

YouTube Strategy Audience Growth Storytelling Mentorship Video Production Email Marketing Monetization

Head of Content Marketing

Involve Asia

Jan 2020 - Dec 2022 (2 years 11 months)

Owned editorial and content growth strategy for an affiliate marketing SaaS, increasing organic search traffic 15% and advertiser sign-ups 10% while boosting email engagement to 40% open and 10% CTR through storytelling-driven campaigns.

Content Strategy SEO Email Marketing Storytelling Video Content Analytics Affiliate Marketing

Founder

HEVAR Group

Jan 2014 - Dec 2020 (6 years 11 months)

Founded and scaled a 10-unit hospitality portfolio maintaining ~75% occupancy and increased direct bookings 300% by building owned distribution through SEO and content marketing.

Hospitality Management SEO Content Marketing Direct Booking Strategy Operations Branding

Mechanical Design Engineer

Halliburton

Jan 2010 - Dec 2014 (4 years 11 months)

Engineered design, manufacturing, and installation of offshore oil & gas equipment, producing technical documentation and supporting on-site deployment across projects.

Mechanical Design CAD Manufacturing Technical Documentation Installation Project Coordination & QA