Open to opportunities

Shay Azman

@shayazman

Creative operations and growth leader driving rapid experimentation, global content engines, and operational excellence.

United Kingdom

Message

What I'm looking for

I seek a collaborative, async team role in special projects, growth strategy, or creative ops where I can lead experimentation, scale content engines, and build repeatable people and ops systems.

I am a cross-functional leader in special projects, growth, and creative operations with over 5 years scaling initiatives across marketing, product, operations, and people systems. I build scalable people and ops foundations, run multi-region experimentation engines, and lead distributed teams to drive significant audience and engagement growth.

My work blends AI-enabled workflows, rapid iterative testing, and sustainable storytelling; notable achievements include growing social engagement by 717% in under five months and ramping content production to ~1,000 videos during experimentation. I seek roles in special projects, growth strategy, or creative operations within collaborative, async teams where I can multiply leadership impact and operationalize repeatable growth systems.

Experience

Work history, roles, and key accomplishments

Current

Special Projects Lead

Current

Kasagi Labo

Jan 2025 - Present (1 year)

Led CEO-office special projects across growth, product/AI, operations, and people systems; built scalable people/ops foundations and ran 15+ rapid experiments that scaled a multi-region content engine to ~1,000 videos and grew audience reach from ~4,000 to 15,434 (+286%) and engagement +717% in under 5 months.

Growth Strategy Experimentation Content Strategy People Operations

SEA Marketing Executive

Hays

Jan 2024 - Dec 2024 (11 months)

Owned multi-country social media operations and PR across Malaysia, Singapore, and Thailand; developed SEA content guidelines that increased followers by 20% in 3 months and produced end-to-end video content to strengthen regional storytelling.

Social Media Management Video Production Employer Branding PR Meta Business Suite Analytics

Marketing and Operations Lead

Internspoon

Jan 2023 - Dec 2023 (11 months)

Led regional platform expansion and B2B market entry, delivered executive pitches and performance reports, and optimized B2C retention via automated email workflows and social advertising to improve acquisition and engagement.

B2B Marketing Email Automation Retention Data Analysis performance reporting

Deputy Lead

SUSC

Jan 2022 - Dec 2022 (11 months)

Authored the organization's constitution, aligned 15+ executives with strategic vision, established KPI-led communication framework, and secured stakeholder support for key initiatives and funding.

Governance Strategic Planning Stakeholder Management KPIs Negotiation

Digital Content Creator

Times Media

Jan 2022 - Dec 2022 (11 months)

Produced a comprehensive digital flipbook within 2 months, led creative direction, editorial writing, video production, and a strategic website content redesign to improve navigation and brand clarity.

Content Strategy Editorial Video Production Project Delivery

Creative Lead

Echo Media

Jan 2020 - Dec 2020 (11 months)

Directed a 60+ person creative department, implemented standardized reporting to ensure content quality and deadlines, and led a website redesign and growth strategy that increased organic traffic by 38% in 6 months.

Creative Leadership Team Management Content Operations Reporting Systems

Education

Degrees, certifications, and relevant coursework

Lancaster University

Bachelor of Science (Hons), International Business

Activities and societies: Chancellor’s Scholarship; Vice-Chancellor’s Subject Award

Completed a BSc (Hons) in International Business as part of a program with Sunway University, focusing on international business principles and management.

Sunway University

Bachelor of Science (Hons), International Business

Activities and societies: Chancellor’s Scholarship; Jeffrey Cheah Entrance Scholarship; Community/PR awards

Completed coursework for a BSc (Hons) in International Business through a Lancaster University-Sunway University program, contributing to international business and management training.