Open to opportunities

elaine c

@elainec

Message

I build SEO-driven, audience-focused content strategies that improve visibility.

Malaysia

Message

What I'm looking for

I'm looking for content strategy, editorial, or content management work where I can build audience-focused content systems, improve quality and SEO performance, and collaborate across multilingual, cross-border stakeholder groups.

I've created and managed content across education, media, entertainment, and international client environments, turning complex ideas into clear, usable messaging.

At Uni Enrol, I built audience-segmented SEO content strategies that increased visibility across 50% of targeted keywords. As a freelance editor, I shaped property-development messaging and delivered editorial and interpretation services for international clients.

I've also led teams of 7 and 20 people, launched an online product against a million-dollar revenue target, and supported cross-border stakeholders in English, Cantonese, Mandarin, Malay, Spanish, and beginner Korean.

Experience

Work history, roles, and key accomplishments

Current

Process Advisor

Current

Concentrix Malaysia

Oct 2024 - Present (1 year 11 months)

Act as the frontline interface between a world-renowned entertainment platform and its Cantonese- and English-speaking customer and stakeholder base, translating real-time data analysis into custom solutions. Assess each stakeholder's underlying issue before recommending a path forward.

Data Analysis Stakeholder Communication Customer Support Problem Solving Multilingual Communication

Editor (Freelance)

Self-employed

Nov 2022 - Oct 2024 (1 year 11 months)

Partnered with property development clients to shape content and messaging strategy for target audiences. Delivered editorial and interpretation services to international clients, bridging language and cultural gaps in high-stakes communications.

Content Strategy Editorial Interpretation Multilingual Communication

Content Development Manager

Uni Enrol Sdn Bhd

Nov 2018 - Oct 2022 (3 years 11 months)

Built SEO content strategies segmented by audience need, growing visibility across 50% of targeted keywords.

SEO Content Strategy Audience Segmentation Web Analytics

Editor / Manager (Freelance)

Self-employed

Jul 2017 - Oct 2018 (1 year 3 months)

Led a 20-person team planning and operating international sporting events, driving alignment across international and local stakeholders with competing priorities and languages.

Team Leadership Event Planning Stakeholder Management Multilingual Communication

Chief Content Officer

Merklynn Vision Sdn Bhd

Mar 2017 - Jul 2017 (4 months)

Led a specialized 7-person marketing team through the launch of a new online product against a million-dollar revenue target, building the team's capability in non-traditional marketing strategies.

Team Leadership Marketing Strategy Product Launch Non Traditional Marketing

Camp / Development Manager

Korea Ice Hockey Association

Jan 2015 - Oct 2016 (1 year 9 months)

Drove a 30% expansion of international programs by recruiting top coaches and deepening buy-in from local stakeholders across a new market. Negotiated directly with a European manufacturer to cut costs on key technology, managing a cross-border vendor relationship.

Program Management Recruitment Negotiation Vendor Management Stakeholder Management