Open to opportunities

Erika Vanessa Geraldes

@erikavanessageraldes

Senior Marketing & Communications Leader with 12+ years of international experience in brand strategy, integrated marketing, and digital growth.

Spain

Message

Senior Marketing & Communications professional with 12+ years of international experience across Europe, the US and Latin America, working with global brands such as NTT DATA, HBO Max, Google, Loewe and SAP.

I combine strategic thinking, creativity and data-driven execution to develop integrated marketing strategies that strengthen brands, engage audiences and drive business growth. My experience spans brand strategy, integrated campaigns, digital marketing, communications, CRM, content, partnerships and events.

I have led cross-functional teams and international initiatives, delivering measurable results, including +120% engagement and +60% lead generation for SAP Sapphire, and CRM communications reaching 3M+ HBO Max subscribers.

I am interested in senior roles in Marketing Strategy, Brand, Communications, Integrated Marketing and Growth, particularly in innovative, international and consumer-focused companies. Fluent in English, Spanish and Portuguese.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategy & Brand Growth Manager

Current

NTT DATA | Tangity

Jan 2023 - Present (3 years 10 months)

Lead integrated marketing, communications, and customer strategy across 10+ engagements, designing omnichannel strategies and leading multidisciplinary teams. Delivered significant engagement and lead generation for clients such as SAP and Renfe.

Customer Journey KPI Frameworks Stakeholder Management Digital Marketing Social Media Partnerships Events Marketing Strategy Brand Strategy Omni Channel Marketing CRM Content Strategy

Brand Partnership & CRM Strategist

HBO Max

Jan 2016 - Jan 2020 (4 years)

Led audience growth, lifecycle, and partnership strategy across LATAM markets, supporting major original productions and driving subscriber acquisition, engagement, and retention through CRM and lifecycle strategies.

CRM Lifecycle Marketing Partnership Strategy Audience Growth

Subscriber Retention

Content Marketing Distribution Strategy

Ads Quality Rater

Google

Jan 2015 - Jan 2016 (1 year)

Collaborated with Google in the digital advertising quality optimization project, improving alignment between user intent, content, and ad performance across multilingual markets.

Digital Advertising Quality Assurance Multilingual User Intent

Ad Performance Analysis

Sr. Marketing Analyst

Editora Abril

Jan 2011 - Jan 2014 (3 years)

Led CRM, integrated campaigns, and strategic partnerships across 15+ media brands, managing a four-person team. Delivered +45% revenue, +50% sales, and +20% partner growth vs. targets.

CRM Integrated Marketing Strategic Partnerships Team Management Email Marketing Direct Marketing

Commercial Activation